Ni Japanese Deli in
New York (NY)

Drinks Matcha Latte with almond milk and Super Green Latte are very good.

Been there a few times, food is usually decent if overpriced (6.5 for small onigiri!) but today the sushi rice was hard like uncooked or leftover. The man is not particularly friendly & the 50 cent card charge seems silly.

I ordered the vegan curry noodle and it was so bland and thin, absolutely not worth the price ($19 with tax). The stand looks authentic but doesn’t deliver on flavor at all. I recommend going to the Italian restaurant next to it instead.

Awful. Absolutely awful. The portion was so laughably small. My photo shows the exact amount I received. I thought someone had eaten half of it when I opened it. $18 !! Sure, if they skimped on the tuna it would be more understandable. But they gave me like two spoonfuls of brown rice and a few pieces of greens, which are just standard ingredients. There’s nothing else, either: just rice, avocado, tuna, and a bit of nori and sesame. No sauce. No flavor. I complained to the guy who served me and he just smirked, shrugged and said “That’s what we do.” It was such a blatant rip-off that it was comical.

Always late to open. Unwelcoming signage. Unfriendly staff. Amazing products and food.

i had been ordering the salmon onigiri for the last couple of years - but today i had to spit it out - ordered two salmon onigiri - one tasted like soap and the other one tasted sour - we are taking a break from this place unfortunately

Yummy brown rice dishes, very tasty and healthy Japanese options

Looks authentic at glance. But what they sell seem outdated with dust and overpriced. I still wanted to try and ordered two donburi bowls and disappointed. They both just like unrolled sushi and definitely not worth $60 for the cheap meals. Never again! I recommend the fish market that’s also inside of Essex Market for sashimi quality. I’m a Japanese, so trust me.

Healthy and fresh selection!

Authentic, fresh, healthy, low sodium—tastes like the food from the bathhouses in Hakone, Japan. They also stock natto, unpasturized soy sauce, kombucha, brown rice varities, and so much more. I haven't seen many specialized japanese stores in the city like this! Also they have unsweetened matcha lattes :) I like how it is fast causal dining and they give the food in compostable takeout containers. Only thing is that their prices are steep for food. The matcha latte was reasonable.

Incredible food! I miss the medium sized snack/meals you can pick up in train stations or road-side in Japan. These are a perfect fix. Super fresh and light. Great vegan options and great price.

$23 for a black cod bento box with the smallest piece of cod I’ve ever seen. A bit too overpriced for me

Bento boxes were delicious. We tried black cod and mackerel.

Delicious, tasty, fresh, healthy - everything I love and prioritize for food! It was a bit expensive for what it is, but the salmon bento brought me so much joy! The kabocha side dish was also really tasty. The food felt like a home cooked meal and was the perfect portion size for one, with extra pumpkin to last a few meals. Miso soup was good but not memorable

The spicy tuna donburi is delicious, definitely one of the best you can get in the city! Great selection of hard to find Japanese goods

Overpriced, under whelming, and very small portions. Not worth the prices nor flavor.

会計を間違えられていました。 いやに高いなぁと思ってレシートを見直すと、友人が買った商品が私にもチャージされていました。 紙のレシートはくれないので、念のためにとemailで明細を送ってもらっていたので判明しました。 後で申し出ると、クレジットカードに返金してくれましたが、私ではなく友人のカードに返金されていました。 わざとではないかもしれませんが、油断ならない店です。 愛想もないし、味は日本人なら自分で作った方が美味しいんじゃないかと思います。 値段ほどの価値は全くないし、二度と行きません。 どうしても行きたい方は、女性の店員さん（女将さん？）がいる時に行って、必ずレシート（言わないとくれないしemailのみ）をもらって現金で支払って下さい。

Very authentic you can find items not easily found at other japanese grocery stores (e.g. hojicha powder

They have super yummy dango and other homemade Japanese snacks! 🍡🍙

Super expensive but they have nice products you can't get from america

Charging 50c credit card fee without warning! 7.10 for a miso soup!

Excellent, handcrafted Japanese food. Vegan and organic options expertly prepared by staff that truly cares about what they offer. It's not cheap, but the quality and flavor is unparalleled.

Amazing staff just a great place to stop and get some really good food !!!

A tiny gem tucked in the corner of Essex Market. Love their Mitarashi Dango (mochi with sweet soy sauce on skewers!)

Curated selection of authentic imported Japanese goods, along with delicious home made bites & drinks.

Nice, hidden corner in a nice market.