TruVal - Sell Gold & Diamond Jewelry in
New York (NY)

This is a bit of a personal review but I am currently writing this from Tokyo, Japan. I found Truval from an online AI search, and was able to recommend this store to my mom. The way that they helped her and guided her through the entire process with warmth and kindness brought tears to my eyes when I heard about it. Thank God for the care that they showed, and that we were led to this specific store - hopefully I can visit in person to thank them properly. If there is anyone looking for an honest, and pleasant experience I could not recommend this place more. For everyone at this store, thank you so much.

Very friendly, straightforward service, with good fair prices. Schlomi & Issac were great.

Was a great experience dealing with Schlomi. he has great knowledge and will go and extra step to make sure you get accommodated for your needs. I will be doing business again with him.

I walked in today having chatGPT tell me this was the place to go - I did not know I needed an appointment but they saw me anyway, I was treated like a guest, they tested my jewelry in front of me and gave me a total that was more than I expected - I totally recommend Shlomi and team!!! great service

Shlomi and Isaac are the best on the block! They want to do right by their customers and it’s so clear when you work with them. Very fair pricing and great customer service - they don’t apply pressure or any aggressive sales tactics.

We met with Shlomi and Isaac this morning my husband and I had a very pleasant experience they were professional and good manners We recommend Truval USA Inc

My wife and I went to sell some old jewelry. Shlomi was very pleasant, professional and honest. He gave us a fair price, advised us against selling some pieces because he said their value would significantly increase in the next few months and went out of his way to sell a watch for us to another customer to get us a better price than he could offer. We will definitely use his services again in the future.

TruVal is honest and pleasant to do business with. Special shot out to Connie who was so nice to us.

Words cannot express how appreciative I am for meeting Shlomi. The man has never failed to impress me and go above and beyond. He treats everyone with respect and as if they are family not just a client. There is nobody on this planet I trust to get any form of Jewlery than him! Could not recommend working with truval anymore than possible. Do yourself a favor and give him a visit!

They were very kind to run an antique piece through the MRI to confirm its purity and gave a fair price. Next time I’ll remember to make an appointment!

This is a great company. It is fair, reputable and will try very hard to help you sell your jewelry ( if they are not interested, Shlomo called some other buyers to see if they would be) and the jewelry they make is exquisite. Do not hesitate to pay them a visit.

I was looking to sell a piece of jewelry in the Diamond District and came across TruVal’s great reviews on Google Maps. I came without an appointment (you should make one), but Shlomi was very helpful and welcomed me in anyway. He was extremely kind, knowledgeable, and insightful. When giving me a price for my piece, he explained his thought process and taught me a lot about how diamond value is calculated. Thanks to the knowledge he shared, I was able to get very competitive offers around the district. There was absolutely no pressure - just a positive and informative experience.

It was great working with Mr Shlomi. He had a great sense of humor and was very honest with his appraisal. I was happy to give him the business of selling my engagement ring. Visit TruVal. And Connie was also super helpful with any questions.

We went in to sell some gold jewelry we had, and the experience was excellent. Shlomi was transparent, fair, and professional. He explained everything clearly, offered honest pricing, and made the process smooth and stress-free. Highly recommend doing business with him!

Had a great experience at TruVal. Walked in without an appointment which they recommend you to make but they still accommodated me very well. Shlomi and Connie were very nice. Gave me a fair price and made the whole process very easy.

I had been holding on to some family jewelry for sometime not ready to let go but I researched and was led to Shlomi and his lovely assistant Connie. They were so very kind and compassionate as it was an emotional process for me having lost both my parents. He took his time evaluating everything and honored me the very best price. His honesty and integrity were such a comfort. I can’t recommend them enough. Thank you again for helping me.

Came to diamond district to sell my engagement ring and chose TruVal because of the good reviews. Sale went as smoothly as I could hope for! Shlomi has been in the industry for thirty years and is a class act. He offered a fair price for my stone up front—no nonsense—and more importantly, treated me with respect and honesty throughout the deal. Highly recommend :)

After speaking to another shop about selling some jewelry, I went to TruVal to get a second offer. I initially spoke with Shlomi, who brought in Isaac because I was selling gold. Both were gracious, friendly, and professional - quite different from the typical Diamond District approach. And they gave me a better and fair price. I'm glad I came...which is why I returned with additional gold pieces and also recommended them to friends. Thank you!

I had a great experience selling my engagement ring at TruVal. From the start, the communication was professional, respectful, and transparent. I spoke with Shlomi, who took the time to thoroughly review the piece, swiftly connected me with a diamond dealer, and facilitated a competitive offer—without pressure or games. What really stood out to me was how the process felt efficient but never rushed. I appreciated the honesty, and it was clear they valued both the quality of the diamond. The final offer was strong, and payment was handled promptly and securely. I came in with a clear understanding of my ring’s value and felt respected throughout the negotiation. I would recommend TruVal to anyone looking to sell their jewelry and wanting a no-nonsense, professional experience.

Buying from - and selling to Shlomi was the best experience. Not only did he make the entire process so smooth, he listened to exactly what I wanted and delivered the most beautiful piece! I’m so thankful for his expertise, quality, and customer service, and would recommend to anyone looking to buy or sell.

I had a great experience working with Shlomi and Brian at Truval. They were very straightforward and honest with me from the start. They graciously gave their time and resources to help me get my diamond graded and sold to a happy buyer. I saw first hand how hard they worked to make me happy. They were efficient, responsive and made me feel like I was their only client. 100% recommend working with Truval and I anticipate doing so again!

I cannot recommend Schlomi enough. He is trustworthy, knowledgeable, and an excellent craftsman. I brought an old diamond ring to him, which he wisely advised me not to sell to him but to transform into a new piece of jewelry. I am so glad I followed his advice! I now have a beautiful new piece for a fraction of the cost.

This is a honest review from my experience with Truval. I had the pleasure of meeting Shlomi. He was honest, fair and as transparent as a buyer could be while trying to secure a sale. He was patient and let me decide how I wanted to move forward with my options. I eventually decided to sale after checking the market. The sale went smoothly and I walked out Truval with cash and a feeling of relief that I didn't take a low ball offer. Shlomi was a class act, and I would not only recommend him, but I would use him again for jewelry services. His assistant Rachel was also pleasant to work with.

Truval is an excellent place to go if you want to sell diamonds! I had a diamond earring & a diamond ring that I wanted to have appraised & possibly sell. Shlomi was very honest & a pleasure to work with! He told me that I definitely shouldn’t sell the ring because of the high quality of the diamonds & sentimental value, which I appreciated. I did end up selling the diamond from the earring & felt that he was extremely fair in his pricing. His assistant (think her name was Veronica) was also very nice.

Had an excellent experience here. The whole team at Truval was a pleasure and Shlomi was kind and patient as he shared his expertise and carefully examined jewelry to be sold. He was great at explaining the process as we went along. This is a long-standing professional and ethical business and I’d be happy to work with them again. Highly recommend.

I had a fantastic experience with TruVal. I’ve bought a lot of jewelry from high-end places like Cartier, Tiffany’s, etc. and this was a much better jewelry experience. I shopped around to various diamond buyers/sellers in NYC and beyond, and they were absolutely the best experience. Shlomi and Sarah are both very honest, informative, and pleasant to deal with. Look no more than coming to TruVal. Don’t waste your time with any other jewelry dealers. You will not be disappointed.

So I put in a request to get a quote for my diamond stud earrings on their website. The process was really fast and easy and I received an estimate within a day or two. Sarah contacted me over the phone and walked me through how their process works. She was really kind and told me that even if I decided to go with another company she would walk me through how to get the best deal. Wow, that was so amazing. I was skeptical about shipping my diamonds to them but after researching their company I saw that they had stellar reviews on trust pilot and A+ rated on the BBB. Therefore, they could be trusted. So they sent me a prepaid label to ship my jewelry to them all expenses paid and fully insured. They evaluated them the same day they arrived and I was also paid also that same day once I agreed to the final offer. The money was sent straight to my bank account!!! No hidden fees or anything. I’m very grateful to have dealt with them. They really pay the highest among their competitors. I had received two other offers elsewhere that were complete low ball offers. Don’t hesitate to do business with them. Deal with confidence. Call and ask for Sarah she’ll take good care of you :)