Checkered Flag Honda in
Norfolk (VA)

I had the best experience with Kaila at Checkered Flag Honda! She brought the vehicle I was interested in from another location to this location so I could see it and was very responsive via text. She answered all my questions and encouraged a trade in assessment which I hadn’t considered an option because my vehicle was so old. Tony handled the trade in assessment and gave me a great deal for my old vehicle which helped me make the decision to buy from them. Kaila explained all the paperwork and made the process very easy!

Update 02.2026 - I could write a novel but I’m not. Janelle and Monica are outstanding and should find a place that reflects the excellence they bring because this service center isn’t it. This service center is horrific. For everything they “fix”, they damage something else. They put a part in wrong again so I took my care in again for repairs. While there, I got a tire rotation. I get home and immediately notice a slice in my sidewall that’s wasn’t there before. They did a tire inspection and said the tires looked great but that must have been before they rotated them. I drove straight home from the dealership and didn’t hit anything. Now I’m sure I’m going to spend another 3 months trying to get my tire replaced. Absolute nightmare! Update 11/2025- Janelle is my MVP up there. I meant everything I said before BUT if she had been aware of my situation from the beginning, I can’t see any of my problems happening. She immediately contacted me and jumped right into my issues with urgency. She’s empathetic and has superb customer service skills. Horrific service. Absolutely horrific. I've been trying to get my 2024 fixed at this dealership for several months - I think almost a year at this point if not more. After several complaints, they finally agreed to do a diagnostic test on it which confirmed all of the issues I had been complaining about. They told me they would order the parts and let me know when they were in. I think it's been over a month at this point and I've heard NOTHING. I decided to call, got transferred to Parts who told me the parts were in, and then got transferred to scheduling, who transferred me to the agent who had assisted me before only for him to not answer. Do not waste your time with this dealership! Don't waste your time with them or Honda in general. Terrible customer support across the board! Try Hyundai instead. I heard they have excellent service and support. Signed an annoyed customer with a 2024 Honda that makes noises like a 93' Buick, who is in search for a lawyer at this point. Something needs to be done...Consumer Protection Agency has to have a record of complaints on these people already.

Worked with Tom T. to purchase a vehicle. He was very helpful and responsive. He took the time to discuss options and answer questions. I'm happy with my purchase.

The positive feeling of buying a new car was ruined by the aggressive upselling of add-on services. I was pressured into a $600 paint protection service I didn't truly want. Once I was out of the high-pressure sales office, I had immediate regrets so much so that I put off the services calls for months, trying to reason with myself about getting fooled into this service. When I finally called to cancel, I was transferred from the service department to the salesman department and was bluntly told it's an "un-cancellable service." I am incredibly angry and feel completely taken advantage of. This dealership's sales tactics feel deceptive, and their refusal to do the right thing is shocking. I am so upset that I am seriously considering just giving up the $600 and not even bothering to get the coating, just to be done with this dealership. They may have my money for now, but they have lost a customer for life. #Aggressive #Add-onService #unfairpractices

Salesman Tom Torres provided excellent support and knowledge of the vehicle that I purchased. He was very accommodating to my needs and time restraints. He was able to place a hold on the vehicle for a few days until my wife was able to drive it. Salesman Tom made the vehicle purchase into a very easy stressless transaction. Manager Chad provided valuable insight of the Honda Ridgeline and was extremely knowledgeable. He should also be acknowledged for his strong rapport with his employees and customers.

Monica was phenomenal!!! Hands down made it a great experience for me. I came for an oil change and was in and out in record time. Monica was very personable and made me feel welcomed from start to finish! 10/10 for Monica!

Stephanie Zeljeznjak and team are "ALWAYS" so friendly and helpful and take a personal interest in me and my car!! They go the extra mile to make sure I am taken care of in every way!! Your dealership and staff have helped me every time I have been there with whatever I needed and with the upmost courtesy and professionalism. Thank you so much for helping me keep my Honda in the best condition possible!! Sincerely, Becky Harris

My recent service for my Honda Pilot was a great pleasant experience due to the superlative customer service skills performed by my service representative Monica Ellis. She was able to provide me detail insights to each service that was performed and her corporate honda car service knowledge was phenomenal. V/R Stan

My husband and I had a great experience working with their sales agent, Rachel Carter. She was professional, well-informed, and knowledgeable :) And most importantly, she respected our autonomy as we made the decision to purchase a new-to-us vehicle. We would highly recommend this dealership; everyone was incredibly friendly, transparent in their marketing, and the overall atmosphere was welcoming and positive.

I had a great experience at Checkered Flag Honda. I came in and was almost immediately greeted by Kai, who then asked me what brought me in. I told him I was having some trouble at some other dealers and happened to stumble in, from there he made the process super easy and we ended up finding a car that is perfect. Shoutout to Kai for the great and friendly customer service and getting me a sick ride!

We worked with Tom, really easy process. They didn't push us toward a vehicle, did the homework for us on registering our car in a different state, found quite a few discounts, and worked to complete as much paperwork as possible before we came back to sign. From trying out our cars, to purchasing, and signing it was smooth. Lifetime oil changes don't suck either.

Didn’t get a chance to snap a pic yet, but I’ll be stopping back — photos coming soon My experience with Checkered Flag Honda was TOP TIER. From start to finish, my sales lady made it happen — big shout out to Rachel and the whole Checkered Flag team for getting it done the right way I pulled off the lot in a 2025 Honda Accord Sport Hybrid in Urban Gray Pearl, and I couldn’t be happier with the whole process. I’ll definitely be doing business with them again for all my Honda needs. What really set them apart is they didn’t blow my phone up or pressure me like most dealerships do. They gave me the time and space to shop around, no haggling, no games and that’s what sealed the deal. Real ones know… great service speaks for itself

took my car here on December 23 to get an inspection. Pick my car up now the door is hard to open and makes a clicking noise when I go to open the door all the way. Took my car back to the dealership they told me it was because of wear & tear on a brand new 2025 . The manager told me to come back so she can look at it she then looked at it for one minute and told me it’s just wear and tear call back again today to speak with the manager called at 11:30. Called multiple times gave me the run around never called back until i called 4 or 5 times got the run around. When i get to the dealership everyone standing around laughing he finally called back when Im walking in the dealership at 5:30. I only started coming to this dealership because I had a bad experience at a different one the other times I brought my car here my door never been a problem here it is today I have to squeeze my way in the door instead of being able to open my door all the way. After speaking with the manager, he puts fault on me saying it’s the weather & this & that My car was only here less than an hour, and when I pick it up, my door is hard to open very distasteful will never take my car to this place ever again. Sad when you pay a lot of money for something that belongs to you and you’re supposed to just take a loss because of someone else dealings. Of course they’re gonna put the fault on me because they don’t wanna have to fix what they damaged. Being honest, goes a long way and whoever damaged my car will definitely get their karma you can’t do bad things then think its just going to be swept under the rug. General manager nor Janelle was not helpful It’s sad when you can’t trust the dealership with your vehicle!

Terrance was absolutely amazing to work with, especially as a first-time car buyer. He made the entire process smooth, stress-free, and actually enjoyable. He was incredibly knowledgeable, patient, and took the time to explain everything without ever making me feel rushed or pressured. What really stood out was how not pushy he was he genuinely wanted to help me, not just make a sale. He listened to my needs, answered all my questions honestly, and made sure I felt comfortable and confident every step of the way. If you’re a first-time buyer (or honestly anyone looking for a great experience), I highly recommend asking for Terrance. He went above and beyond, and I couldn’t be happier with my experience. Thank you Terrance Garian

We just got our new 2025 Honda Accord Hybrid, Mr Benjamin Mungaithi was our salesman rep and he did an excellent customer service. Though we waited for like 4-5 hours cuz it’s so much busy, he was so patient and helped us with our questions and concerns. We highly give him a two thumbs up! Highly recommended him. Happy with our new vehicle.

Today my car was dropped off for service. Tony Wallace was the service advisor who took great care of my vehicle. The timeframe for service was great and he was very professional. The shuttle service was utilized and very accommodating. We appreciate the service given today. Thank you!

We recently purchased a new Honda Civic for our daughter, and our experience with Carl Dyson at Checkered Flag Honda was truly exceptional. From the moment we arrived, Carl provided superb service, professional, patient, and genuinely invested in making the experience smooth for our family. We also had the pleasure of meeting the General Manager, who personally introduced himself, which spoke volumes about the dealership’s culture. You can immediately tell this is a family-oriented, customer-first business by the way they treat people. They even surprised us with amazing end-of-year incentives, including a $600 Amazon gift card and a lifetime of free oil changes. On top of that, we never once felt pressured or upsold, just honest service and transparent guidance.

Rachel did a wonderful job at helping us into our new 26 Honda CR-V, the entire process from just coming in for a look to buying the vehicle was quick and simple for us, no stress, would highly recommend!

Sherri was AMAZING! She not only was patient with me, answered all my questions and went through 3 cars with me before we landed on a purchase. Brian in finance was awesome and helped me secure an amazing deal. I am FOREVER grateful and will always recommend this dealership to friends and family. Please go see Sherri!

Outstanding experience! After having a horrible experience at Tesla my daughter went here and left the same day with a brand-new Civic Sport. Kai was great and staff was very helpful and knowledgeable. Great place for Military as well, they have discount and are able to work with military paperwork.

We had a pleasant experience buying our Honda Pilot. Alexis Baum was so knowledgeable and professional with a sense of making us comfortable. Alexis is easy going, not pushy, or uptight. Alexis is the perfect fit for working with the public. Alexis knew every answer to all our questions ( we had a lot of questions) From test driving to all the paperwork Alexis helped us along the way. Chad the general manager was very nice as well. We love our Honda Pilot and look forward to keeping it for many years. We would recommend Checkered Flag. Thank you.

We had a great experience at Checkered Flag Honda with Leon! It was a very streamlined and clear process. There was no pressure to purchase. Leon showed us all the vehicles that would meet the specific needs we were looking for. Leon was very informative, willing to answer any questions we had, and allowed us to take whatever time we needed. The whole staff (Leon, Chad, and Brian) were very courteous and helped to put our minds at ease when making such a large and important purchase.

Absolutely fantastic experience all around. I truly enjoyed the no haggle experience as Terrence quoted me a price with a nice discount and the rest was history. I never felt any pressure and completely made my decision based on getting what I wanted for my trade in. Terrence and Daryl were both friendly, attentive, and I could tell that they enjoy the no haggle experience as well. Come here if you don’t want to be in a dealership for most of your day! I will be telling others about my great experience! Thank you Terrence and Daryl!

I recently had a fantastic experience at Checkered Flag Honda, thanks to my sales rep. Alexis Baum. Alexis was absolutely wonderful to work with- friendly, charismatic, and genuinely committed to helping me find the right car, she gave me a great deal, a price that fit my budget. I never felt pressured and the whole process was smooth from start to finish. If you’re in the market for a new car, I highly recommend asking for Alexis. She truly made the experience stress free and enjoyable.

Terrance was by far the best car experience in all my years. He was courteous, honest and patient. Planned the sale a month out and went above and beyond as the availability of my vehicle arrived on his day off and he came in and got it done in little time. I look forward to recommending anyone in the market for a vehicle to get in contact with him. Richard A. (retired navy veteran)

2022 Honda Ridgeline I’ve already passed their business card along to my son’s doctor. What really stood out to me was how genuine and personable Daryyl Duchesneau was—he never pressured us or tried to steer us toward more expensive vehicles. There was no upselling or redirection, just honest and straightforward service and good wholesome conversation. The process took a while, but that was entirely on me—I had a million questions, and everyone was patient and accommodating the whole time. The entire staff was professional and welcoming, and even the manager, Chad Frick, took the time to introduce himself and ensure I was being looked after—which I absolutely was. I also think it’s worth noting that we conducted a nationwide search to verify pricing on this vehicle (My husband and I have been known to book one-way flights just to get the right car), and your dealership had the best deal by far. So, to anyone complaining about the prices, you might want to do your homework. Overall, Checkered Flag Honda demonstrates a high level of professionalism. Beyond everything I’ve mentioned, the fact that a large percentage of your staff has been with the company for over ten years speaks volumes about the quality and integrity of your business. Kudos to you! Oh yeah- As a disabled Veteran, one of the benefits I receive is a personal property tax exemption on my primary vehicle. Unfortunately, I didn’t realize this was missed on the bill of sale until later that same evening, after I had purchased my car and returned home. I immediately called Daryyl to explain the situation, and he instructed me to return with the necessary documentation within the following days. The next day, JD Hayden greeted me at the door and was able to update my purchase order, which was corrected, printed, and signed by me within 15 minutes of entering the building.

Today, I had the pleasure of working with David Haydu at Checkers Honda in Virginia Beach, and I couldn’t be happier with my experience! From the moment I walked in, David was professional, personable, and attentive. I came in knowing I wanted a 2025 Honda CR-V EX, and David made the entire process seamless and enjoyable. He was knowledgeable about every feature of the vehicle and took the time to answer all my questions without ever making me feel rushed. He respected my preferences and worked diligently to ensure I got the exact car I wanted. His transparent and honest communication was refreshing, and he truly went above and beyond to make sure I left as a satisfied customer. I highly recommend David to anyone looking for a stress-free and enjoyable car-buying experience. Thank you, David, for making this purchase such a positive one—I love my new CR-V!