AutoFair Ford in Manchester in
Manchester (NH)

Isaac was fantastic! My memory isn’t what it used to be…I made a few mistakes and Isaac graciously (and patiently) helped me out. The entire service department was friendly and helpful. The waiting areas and facilities are clean and pleasant. Great place for service!

Auto services performed well but the customer service in general at the AutoFair Ford was poorer than other companies. I’ve waited there for several hours a few times but no one even bothered to ask for a water or coffee , where as AutoFair Hyundai was much better. They take good care of their customers as they walk in

This was one of the most frustrating and misleading car-buying experiences I’ve had. The vehicle was clearly advertised at $27,300 including a $1,500 Retail Customer Cash (Program 11664). After I made the trip to the dealership, the price suddenly changed and I was told the rebate required Jeep ownership, which is not true for standard retail customer cash incentives. Changing the eligibility of a publicly advertised rebate only after a customer arrives raises serious concerns about transparency and feels like a classic bait-and-switch approach. It got worse when the numbers were presented. I came in with a 2018 Nissan Rogue as a trade-in, yet the deal structure still had me paying around $27,000, which made absolutely no sense given the advertised price and the value of the trade. Instead of a straightforward explanation, the worksheet was padded with a $999 “pinstriping” fee and other inflated add-ons that were never transparently disclosed in the advertised price. These types of charges appear to be high-profit dealer add-ons presented as if they are standard or unavoidable. I was later told by Tammy that the sales manager may have been “misinformed” about the Jeep rebate. That explanation is concerning in itself. Incentives and rebate eligibility are a fundamental part of vehicle pricing, and customers should reasonably expect dealership management to understand the difference between a general retail rebate and a brand-specific conquest incentive. Being misinformed on something that directly affects advertised pricing does not inspire confidence in the accuracy or fairness of the numbers being presented. Overall, the process felt confusing, non-transparent, and inconsistent with the advertised pricing. Advertising one price online and then altering rebates and adding significant fees in person undermines trust and creates a negative buying experience. I would strongly advise future buyers to request a fully itemized out-the-door breakdown in writing and to verify all rebates and add-ons before making the trip to the dealership. I will not be going back

What a beautiful place to buy a car..everyone was so incredibly nice. ANDREW was our salesman. He was so absolutely knowledgeable. And took the time to understand our needs.i highly recommend him to anyone looking for their next vehicle.

AutoFair Ford was a pleasure to deal with. Dave Kelley a ford specialist there was very helpful from the beginning to the end. It was the quickest car buying experience I have had yet. From beginning to end, including getting a trade in price for my old f150 it was only about 2 hours or so, and that includes my new truck being prepped and the financing of the new truck. Dave is very well informed of the ford products and also set my ford app to run my truck in no time !!!!!! It was by far my best vehicle buying experience to date. Chris Crondin in the finance dept also made my experience pleasurable with the truck loan and also the extended warranty that I usually blow off, but when explained by him of all the benefits talked me into subscribing to it and being at peace with it knowing of all the coverage off expensive items that it covers !!!

Being in the car business, I would normally buy a vehicle from my own dealership. However, I was able to find the Ford Edge ST I have been looking for. From applying online and communicating with managers Tyler and Chris, to setting the appointment with Kaleena, and being greeted by Brad on arrival, the whole process was smooth. I am very happy. Thanks again Autofair Ford of Manchester!

After visiting other Ford dealerships in NH, it was a totally different experience at AutoFair. Absolutely no pressures at this dealership, and when it was time for finer details on the vehicle I was interested in, they worked with me step by step. A pleasant experience buying a great truck from staff that really care about the customer! Ed VanSickler

Recently bought a car from here. The guys were absolutely great! They were super quick, which made the process so painless. But we were always on tight time schedule. Only reason I would give it 4 stars instead of 5. Is the car wasn’t started being prepared after we left day one. It would have saved some time on day two. Since we were on a short timeline. Also would have been a little more of though detail, since it says when you buy a car from us you get a full detail. But it’s fine it was clean enough. Absolutely love my new car. If I email them with questions my sales expert ( Xavier) emails me right back. I would absolutely purchase my next car through him.

The salesman was knowledgeable about Ford products and very easy to deal with - no used car salesman BS to put up with. The "money guy" presented info that I knew was correct because I had done my homework before coming in. The "finance guy" was efficient and quick. When I came back in about 2 weeks to have the transmission checked out even the "service guy" was great to deal with. All in all a top shelf organization I would heartily recommend to anyone. Not all dealers are like this, trust me!

Andrew was a great help! He answered all of our questions and had a great and fun personality and helped us when we needed it! It was a great experience! Would recommend 10/10!

My husband and I got our Mazda on the 29th and had a great experience!! We knew what we wanted and was able to promptly test the car out and we loved it. Andrew greeted us when we got in there and helped us. He also answered any questions we had and was so helpful. It was smooth sailing from there. Great people working there, thank you everyone!

Best Service I've ever received from a dealership..EVER ! I had to have a recall service performed on my Ranger. I was informed it would take 3 hrs at the least. I was asked if I was going to wait, well I rather not. I was offered a ride home. They called me an Uber, and within 10 minutes on I was on my way...4 hours later, I received a call my truck was ready. I was asked, do you need a ride back??? I gladly accepted, another Uber, and both rides were paid for by Ford. The work was done , my truck was ready for me when I arrived. Everyone I spoke with that day, was professional, friendly and explained all the work they were going to perform. Again. BEST service I've ever received at a dealership. Thank you AutoFair Ford Manchester..

Had an issue with my 2019 Escape, turns out it was a recall issue. AutoFair was able to replace the engine very quickly, and gave me a car to drive in the meantime. Michael in particular, was very friendly, helpful and professional. If I owned a dealership I would be happy to have people like him on my team

⭐⭐⭐⭐⭐ 5‑Star Review I had an absolutely amazing experience at AutoFair Ford in Manchester. Faten helped me purchase my new vehicle, and she was truly exceptional. She never pushed, never felt “salesy,” and took the time to really listen. She explained everything clearly and made the entire process easy to understand. From the moment we walked in, everyone was friendly and welcoming — from the gentleman opening the doors for us, to the finance team, to the managers who checked in along the way. The whole environment felt professional, respectful, and genuinely customer‑focused. What stood out most was Faten’s follow‑through. She reached out after the sale to make sure we were happy and to see if we had any questions. That level of care is rare. This was, without question, the best sales experience of my life. I would recommend AutoFair Ford — and especially Faten — to anyone looking to purchase a new vehicle.

My experience with the customer service Staff was excellent. They knew about the vehicle knew how to talk about the vehicle and all my needs were met. If I were to buy a Ford again, I recommend this place to anybody. Can’t wait to drive my F150 tremor home

Absolutely impressed with the service and sales I couldn’t have asked for a better experience. They live up to every aspect of getting you into the vehicle you want for an affordable rate

Tom and Steve were awesome. Got the perfect truck and the entire staff and process was enjoyable. Finance was quick and very friendly.

We had a great experience buying a nice, clean, 2020 F-150 from AutoFair Ford. The dealership is a two-hour drive for us, but the advertised price was $1000's less than anything similar offered locally . Our salesperson, David Kelley, was friendly and very knowledgeable about the truck and took time to show us how to navigate through the various options & settings. The finance folks did their usual sales pitch, but were very nice and not too pushy. We eventually got an extended warrantee that we felt was fair at an okay price. The check engine light came on when we went to get the truck inspected in Massachusetts. The AutoFair Ford Used Car Manager worked with our local Ford dealer to get the issued fixed (bad evaporator bypass valve not covered by Ford Certified Gold or the optional extended warrantee) at no cost to us. 5-stars for the dealership, 3-stars for Ford's Gold Certified warrantee.

Had an amazing experience today buying my new car from autofair Ford. It was a fast, friendly and no pressure to buy. I have already recommended this dealership to friends. Go check them out for your new vehicle!

My service advisor Alex was great. The technician however did not use a paper floor mat when he worked on my car so my beige interior and beige weather tech floor mats were let a greasy mess that I had to clean up when I got home. The interior and exterior of my 16 year old Taurus is always kept prestine

Recently bought a work van from a young salesman named Ben Lasman. Very happy with the process and how informative Ben was about the vehicle and the buying process. This is the 2nd time I've bought from these guys and I'd do it again.

Great staff. Such an easy and quick process. Buying a car is a pain and takes for ever but was in and out in an hour. Definitely recommend

Being able to purchase a new vehicle from my son Hunter was an amazing experience. Hunter is such a kind, caring person and he looks out for your best interest. He answered all my questions and I always have a lot. He also educated me on things I didn't know were possible when purchasing a vehicle. Always grateful for him. It was a very easy process.

I had my baby serviced at Ford, but bought a year ago from auto fair! Transmission went and the guys were so wonderful there, with service, ordering the parts and making sure my warranty covered it or whatever it could, and im so grateful because I was a mess bout it all! Thank u esp to Mike for getting me a ride home, sticking with staying in touch with me as the whole situation was getting underway all the way 2 it being returned 2 me all in exactly 3 weeks! Im so happy with the result an Bessie and I wanted u 2 know we are an will always be super grateful! Thank you auto fair Ford

I recently purchased a 2025 F-150 from AutoFair Ford of Manchester, and I was very pleased with the overall experience. While I’ve had mixed experiences here in the past, this visit was a standout—thanks largely to the professionalism and friendliness of my salesman, Ferid. Ferid was incredibly patient and understanding, especially knowing that I was on a tight schedule. He respected my time and made the entire sales process smooth and efficient without ever making me feel rushed. It’s clear he cares about both the customer experience and getting things done right. The rest of the sales staff was also welcoming and professional, which added to the positive atmosphere. I left the dealership feeling confident in my purchase and very satisfied with the service I received. I would highly recommend AutoFair Ford of Manchester—especially if you’re lucky enough to work with Ferid

First of all, most of us hate car shopping. But, when you are buying a vehicle for a business, it is necessary. I am glad I came across David Kelly and the whole AutoFair team. I was in the market for a couple of months but they never pressured me to “come in for a test drive” or “make an appointment.” Once I knew it was time, I contacted a couple of dealerships but AutoFair kept it simple and not “salesy”. And David is great. Knew is stuff, easy going, likes to golf, and made the whole process simple. I’m not a 100% price shopper so I have no idea if I got the “lowest” price and I don’t care. I got great service, they let me test drive 2 trucks which were pretty much identical and made the financing part easy. If you are in the market for a Ford or any vehicle really, get in touch with AutoFair in Manchester, NH. They’ll leave the light on for you…

I had a great experience. Freddie my sales expert was knowledgeable, professional and very friendly. I got a good rate on my financing and had an easy trade in. It’s really a family atmosphere there. I love my new Bronco