Sunrise Toyota North in
Middle Island (NY)

I recently purchased a Toyota Corolla Cross from Jonathan, and the full process was very smooth and quick. I decided that day I would purchase the vehicle, and I was out within no more than 2 hours. Jonathan has called me since then to check up and ensure I was happy with everything. The reason for the 4 star rating instead of 5 is that during my experience, the employee helping me with car insurance rates (can’t remember his name) was very impatient and even hung up on one of the insurance companies because they were taking “too long.”

10/10 experience at Sunrise Toyota North. Ralston Dunn was experienced, kind, and most importantly, HONEST (yes, a salesman that doesn’t BS you). His manager Greg also made sure I felt comfortable and taken care of every step of the way. They even helped me call my insurance company to explain my coverage, which I really appreciated. The finance department was transparent and not pushy at all. He walked me through all my options, ran the numbers, and showed me different term payments so I could choose what worked best for me. Super smooth experience from start to finish.

I’ve worked with Ralston at Sunrise Toyota North multiple times over the years, and he continues to exceed expectations. He was my sales representative when I purchased my 2019 Camry XSE, he helped my friend get a Toyota Venza in 2022, and now in 2026 he helped me get into the RAV4 I absolutely love. Over the past few months, we stayed in touch while I was waiting for the 2026 RAV4 models to arrive. We had great conversations about Toyota history, trim levels, and what to expect with the new models. As soon as the 2026 RAV4s hit the lot, he personally called me to come in and take a look. That level of follow-up and consistency is rare. There was zero pressure, no surprise add-ons, and no unnecessary charges — just a straightforward, professional, and smooth buying experience. The process was quick and easy, and Ralston made everything seamless from start to finish. If you're looking for a knowledgeable, honest Toyota sales professional at Sunrise Toyota North, I highly recommend asking for Ralston. I love my new RAV4 XSE and wouldn’t go anywhere else.

Jonathan H. provides the most outstanding service! About 3 years ago, I needed assistance when my lease ended and the car was registered out of state. Jonathan's assistance at the time was well above and beyond. Having such an impressionable experience, I returned this week to talk about options (either buying out the lease or going into a new one). Jonathan welcomed me back like an old friend, provided his signature world class service and in less than an hour, I was able to make a well informed decision. Jonathan is the real deal; he listens to understand his customers needs, cares about making sure his customers all feel like a VIP, helps provide options that are comfortable and well within budget and does not make anyone feel rushed. Highly recommend and my family and I are looking forward to all future experiences with Jonathan and will always be his loyal customers!

We had an outstanding experience working with Damont Phipps at Sunrise Toyota North! We just purchased a new Toyota RAV4 Woodland, and Damont made the entire process absolutely seamless from start to finish. He communicated clearly every step of the way, was incredibly responsive to our questions, and made sure we felt confident and informed throughout the purchase. His friendly, professional approach truly stood out and made what can sometimes be a stressful process feel easy and enjoyable. Thanks to Damont, our experience with Toyota was exceptional. If you’re looking for someone who is knowledgeable, attentive, and genuinely committed to providing great customer service, we highly recommend working with him. We couldn’t be happier with our new RAV4 Woodland and the outstanding service we received!

Just bought a truck from Toyota north and it was a great experience. Toyotas team was very helpful and honest and this was by far the best dealership experience i had. I Dealt with Greg and Mike the sales managers, Mike financial manager and John Colonna was my salesperson all contributed to a great overall experience. Thank you to everyone at Sunrise Toyota North for a great experience

I had a great experience at Sunrise Toyota North while helping my uncle purchase a brand-new car. The entire team made what can often be a stressful process feel smooth and welcoming. Ralston, the sales manager, was incredibly personable and fantastic to work with. He took the time to understand my uncle’s needs and made sure everything was handled with care and professionalism. Michael, the finance manager, was equally wonderful — he clearly explained all the numbers, walked us through the contract, and made sure nothing felt rushed or confusing. And Alan truly went above and beyond by helping my uncle secure insurance, which was a huge help and greatly appreciated. This dealership has an excellent team that genuinely cares about their customers. Highly recommend!

Had a great experience at this dealership from start to finish. John was professional, knowledgeable, and genuinely helpful without being pushy. He made the process smooth and stress-free. I’ll be back when it’s time to buy my kids their first cars 😄

😡 Miscommunication at its Finest, I'm still fuming about my experience at your dealership. I called on 1/23/26 at 9:43am to get a quote for a maintenance service on my 20' Tundra, specifically requesting a transmission and differential fluid change. Instead of getting a straightforward total, I was given separate prices, which led to confusion. Despite this, I agreed to the full service and booked an appointment. Upon arrival, I reiterated the services needed, and it was clear. However, Richard Rodriguez called to upsell me on other services, which I declined, asking to focus on the original agreement. After completion, I was informed the transmission service wasn't done. Again, I had to remind them of the agreed-upon service. When I asked for some goodwill, I was denied, even a mere 10% off. To Richard Rodriguez, I'd say the auto industry is tough, but clear communication and customer care can set you apart. Treat customers fairly, and we'll be back. Please fix your communication skills, and maybe you'll retain more customers. Sincerely, An avid Toyota lover.

My experience at Sunrise Toyota was absolutely outstanding, thanks to their exceptional team. From the moment I walked in, my salesman, Jonathan Heredia, served me like a king. His professionalism, courtesy, and attention to detail exceeded all my expectations. Jonathan took the time to listen to my needs, patiently answered every question, and guided me through the process without any pressure. He transformed what is often a stressful chore into a genuinely enjoyable customer experience. Furthermore, the administrative and financial process, which is typically the most time-consuming part, was handled by Mike. Thanks to him, the entire finalization was incredibly fast and easy. Mike was remarkably efficient, simplifying the paperwork and ensuring I understood every step. Their synergy is perfect: Jonathan provides a high-level sales experience, and Mike ensures a smooth, stress-free closing. I highly recommend Sunrise Toyota. If you are looking for top-tier service where you feel valued and respected, be sure to ask for Jonathan Heredia and Mike. This is a five-star team that truly deserves praise!

I recently purchased a used 2018 RAV4 Hybrid and had an excellent experience. Ryan Matthews helped me find the perfect car for my needs and was incredibly helpful throughout the entire process. He took the time to show me all the features of the car and patiently answered all my questions. The entire process was very smooth and stress-free from start to finish. Overall, I am very happy with my purchase and would highly recommend this dealership, especially Ryan, if anyone is looking for a reliable car and excellent customer service.

Awesome experience @ Sunrise Toyota North, thanks to Ryan, Allisa and the rest of the team that made this possible that landed my daughter a super clean used Rav4. All the best to you all. Happy Holidays!!!

BEST DEAL AND BEST CUSTOMER SERVICE FOR ME IN SUFFOLK. I decided to purchase my RAV4 with CHRIS PHIPPS after visiting all five Toyota dealerships in Suffolk County. My search aim was good price and excellent customer service. Chris provided me with both. His price was not the lowest, but he convinced me that it was the best deal. My wife and I liked very much to work with him. He inspires trust in what he offers ( no BS, no pressure, just facts ) and a sincere willingness to help us in any way he could. We were lucky to have him as our salesperson and Sunrise Toyota North is very lucky to have such fine sales consultant in its team. Sincerely, Ernani and Marilyn

I had a great experience at Sunrise Toyota North. Mike Reynold was excellent to work with from the get-go. The process was smooth, and communication was great, so much so that we purchased 2 cars from them! I highly recommend Sunrise Toyota North due to their first class customer service. Thank you Mike for making car buying a pleasurable experience!

Ralston Dunn was utterly amazing to work with. This is my second time working with him on buying a car, and each time he has been a delight to work with. He is a true professional, knowledgeable and honest, all wrapped in a very welcoming and friendly bow. The entire process was easy and stress-free, and Ralston went above and beyond to create an amazing experience. I highly recommend Ralston to anyone looking to buy or lease a car.

I had the best experience at sunrise Toyota north. This was my first time financing a car and it could not have gone any better. Johnathan, my salesman was the best!! Answered all my questions and helped me find the exact car I was looking for. They were also able to give me the best insurance rate I could find! Would highly recommend speaking to Jonathan for any questions or concerns.He was friendly, knowledgeable, and extremely helpful!!

Said goodbye to our 17 year old Honda civic that we have a lot of memories with. The upgrade to the Toyota Tacoma was by far one of the most painless experiences compared to our previous. Ralston Dunn was so knowledgeable and helpful. I know if I have more questions that I can go back and ask. He was understanding, yet straightforward about our price point and options. We’re endlessly grateful. Thanks to the rest of the staff who were welcoming and helpful with every step of the process. Alex made the insurance process hilarious and easy. Mike who processed the finances, and handled our paperwork, Sicilian and awesome. Excited for the big moves with this dealership!

This is the second new car I have purchased with Sunrise Toyota North middle island. This recent purchase I dealt with Jonathan, and he could not have been nicer and more patient. I had watched a few YouTube videos about car buying, and was fully prepared for an aggressive sales pitch. Jonathan was not pushy at all. He was very relaxed and pleasant to deal with. I recommend Jonathan 100%

Bought Toyota Sienna last month at sunrise North. Hard to find at other dealers. They made it happen. Great price and service from Damont who helped us find the vehicle we wanted. Highly recommend seeing him to assist with getting a new car. Manager and finance manager also exceptional with process. Thanks Damont for your help! We love our new Sienna!

I had an excellent experience working with Damont during the purchase of my new vehicle. From the moment I walked into the dealership, he was incredibly welcoming, patient, and attentive to my needs. He took the time to answer all of my questions thoroughly, explain every detail of the process, and made sure I felt comfortable with each step. What stood out the most was how genuine and helpful he was—never pushy, always professional, and truly focused on helping me find the right car. He went above and beyond to ensure the entire process was smooth and stress-free, and I drove away feeling confident and excited about my new Toyota. If you’re looking for a salesperson who is knowledgeable, approachable, and truly cares about his customers, I highly recommend asking for Damont. He made the entire experience not only easy but enjoyable!

Was having the hardest time getting a new car for a reasonable affordable price until I came to see Greg and Mike here. I’ve had Nissans my whole life and they made me feel comfortable in a new car. Unlike most places, these men don’t care about their sales they care about their customers and doing right by them. 10/10 would recommend coming here!

Just purchased a new 2025 Toyota Camry from Mallory. She listened to all our needs and wants. Explained to us in great detail the pros and cons, and made sure she found the perfect car for us. Not only was it a pleasure to work with her but the whole process had to be one of the most seamless purchases I have made from any dealership. It was so easy to work with Toyota north. Very please from the whole experience.

Today we purchased a 2025 Tacoma TRD and again Sunrise Toyota was a pleasure to deal with. Both Jonathan our Sales Consultant and Sales Manger Greg were great. It was a great experience and this is the second vehicle purchased this year. From the sales experience to the test drive of the vehicle was awesome. When I sat with Michael from Finance it was a quick process and very organized. Great Job Team it was a pleasure doing business with you all.

I just picked up my brand new Toyota Tacoma i-Force Max from Sunrise Toyota North, and let me tell you this experience was NEXT LEVEL. John, my salesman, was an absolute legend. No pressure, no nonsense just straight-up helpful, honest, and locked in on what I wanted. I told him my dream truck, and boom he made it happen FAST. The whole Sunrise Toyota North team treated me like family. Paperwork? Smooth. Communication? On point. Delivery? Lightning quick. If you're thinking about getting a Toyota and want zero stress and maximum good vibes go see John. Tell him the Tacoma guy sent you. 💪🚙🔥

Seriously upgraded the Dad car today after falling in love with the new Land Cruiser. It all started with a Facebook post to a nationwide Toyota group and landing 15 minutes from home at Sunrise Toyota North making a decision between two cool specs while my trade was being appraised. George had very transparent numbers for me within minutes thanks to teamwork with his manager Greg. The finance office was an equally smooth and pleasant atmosphere where Michael explained the terms of our deal and the warranty options available to us. Unfortunately my ride home was only about 7 miles so my seat time has been limited but I’m extremely happy with the sales process and even happier with my new toy. I can’t wait to take the family on some road trips in our new Land Cruiser, these Java seats are hotter than my espresso. Thank you Greg, George, and Michael! We’ll be back for sure.

I recently purchased a vehicle and had the absolute pleasure of working with Jonathan at Toyota Sunrise North. From start to finish, the entire process was smooth, professional, and stress-free — all thanks to him. Jonathan was incredibly knowledgeable about the car I was interested in and took the time to answer all my questions honestly and patiently. I never felt pressured, which is rare in car buying. He genuinely listened to what I was looking for and helped me find the perfect vehicle within my budget. What stood out most was the level of transparency and customer service. He made sure I understood every step of the financing and paperwork, and even followed up after the sale to make sure everything was going well. If you’re looking to buy a car and want someone trustworthy, attentive, and kind to guide you through it, I highly recommend Jonathan. I’m extremely happy with my purchase and grateful for the outstanding service I received. Thank you again, Jonathan! You made this experience truly enjoyable.

On Friday morning I financed a 2015 RAV 4 Limited AWD. I Love It! I met George H. on Wednesday when I was just casually looking for a new car after my motor went in my last car. I went in with the idea of a car but unfortunately he told me it was already sold. He helped pick the perfect car out for me and explained everything I needed to know. I was unsure if I wanted to commit at first so I left and told him I would be in contact. He followed up with me on Friday morning which was perfect because it gave me time to think about everything and he wasn’t pushy! The whole team was amazingly nice and had a good sense of humor which is good because I was nervous but they gave me the confidence I needed to get my new vehicle! Thank you all!