Open Road BMW of Edison in
Edison Township (NJ)

The process to purchase my new vehicle was seamless, efficient, and of great quality. Mathias was knowledgeable, cares to hear his client’s wants in a vehicle, and matches you perfectly with what you’re looking for/asking for, and also offers other options… this was the fastest I’ve ever been in and out of a dealer on such a last minute decision to get a vehicle. The process with Mathias made it go even smoother. Thank you! I’m very happy with my new Beamer

Adeir sold me my first BMW a 530i in August 2025. He was so good at walking me through the process. He gave me a great price and went out of his to make sure I was comfortable with everything. I totally recommend going to Open Road BMW of Edison and ask for Adeir you won't be disappointed.

Alissandra was fantastic!! I just purchased my first BMW, an X3 M40i, and couldn’t be happier with the experience. She was polite, extremely knowledgeable, and very straightforward with no games. I never felt rushed or pressured, and she made the entire process easy and stress-free. She always answered my texts and calls, which made me feel confident in my decision. Luke was also a huge help, taking the time to explain the technical features of the car and even answering additional questions over the phone after my purchase. Overall, everyone I worked with was professional, attentive, and genuinely kind. Such a smooth and positive experience.

I can confidently say that Adeir is hands down the best dealer I’ve ever worked with. From start to finish, the experience was nothing short of exceptional. He helped me get into a BMW M3 Competition at a good deal — better than any other dealer I spoke with — and was completely transparent throughout the entire process. What truly separates Adeir from everyone else is his character and understanding. After I explained my previous situation with another dealer, he didn’t pressure me at all and didn’t even ask for a deposit. Despite that, he still held the car for me, which showed a level of trust and professionalism you rarely see in this industry. That alone speaks volumes about who he is and how he treats his customers. Communication was clear, honest, and consistent. Every question I had was answered, every concern was addressed, and there were no surprises — just straightforward, respectful service. He made the whole process smooth and stress-free, which is exactly what buying a car should feel like. If you’re in the market for a vehicle — especially something special like an M3 — do yourself a favor and go to Adeir. He goes above and beyond, treats you like a real person instead of a transaction, and delivers results. I couldn’t be happier with my purchase and will absolutely be recommending him to friends and family

Molly was a great sales person, made sure I didn’t leave unsatisfied & exceeded all my expectations, Juan & Mike gave great tutorials on how to use my new car& I’m absolutely in LOVE with it, thank you so much, would 1000% recommend them all <3

BMW of Edison was fantastic in helping my son purchase a used vehicle. Our sales person Adeir treated him with kindness and respect and the entire team went above and beyond not only in the sale but in making sure he was happy and able to secure insurance for his new car. Thank you for all your help and you will definitely see us again when the time for a new car comes!!!

I had a great experience working with Addie Ali in the BMW sales department. He was extremely professional, knowledgeable, and patient throughout the entire process. Addie took the time to understand my needs, explained all the options clearly, and never made me feel pressured. The whole experience was smooth and transparent. I truly appreciate his honesty and dedication, and I would highly recommend him to anyone looking to buy a BMW.

Found my dream truck and they were located about a hour and half drive out . I got to work with Molly an amazing sales rep. She made the whole process easy for me and I didn’t have to deal with much when I finally made it in . Just sign the papers and go . We were able to negotiate and make a deal over the phone . No gimmicks no short cuts no haggling . 1000 % recommend getting a vehicle from Open road BMW! Mollys great!

Mike was great on delivery! He was the best ever. He was very nice and knowledgeable. Molly was one of the BEST salespersons I’ve ever encountered. She answered all of my questions and concerns. Also, the finance young lady, I believe her name is Bria, she was absolutely on point and knowledgeable. Thank you Open Road for giving me a phenomenal team. I’m extremely satisfied with my purchase.

I had an excellent experience at BMW of Edison, thanks to Mike the Genius — truly a genius. I was having a few issues with my X7 and he took the time to walk me through everything, explain what was going on in a way that actually made sense, and make sure nothing was overlooked. He, along with the rest of the staff, were patient, knowledgeable, and genuinely cared about getting things right. It’s rare to find someone who combines technical expertise with great customer service. Highly recommend asking for Mike if you’re there!

Adeir, my salesperson, was super helpful from start to finish. He took the time to show me the car in detail and worked with his manager, Jamal, to get me a great deal. They were both extremely attentive, professional, and genuinely kind throughout the entire process. I never felt rushed or pressured. I’m beyond happy with my beautiful BMW X5 especially in my preferred color combination. Also can’t forget Luke for having my car ready and making the delivery seamless! Such a smooth and positive experience. Highly recommend working with them!

My husband and I went to test drive the x3, x5 and x7, our Genius specialist, Rodrigo really helped us envision our day to day lives in each car that we test drove. He talked about performance, longevity and comfort. He was honest and shared his opinions on each car, and explained the trim and cut. He was very knowledgeable, humble and kind. He answered all of our questions, he's awesome and we loved working with him. Mathias our salesman, was another Gem. He was honest, to the point and direct with his offer. No games and no gimmicks. He patiently answered all of our questions and helped us navigate our trade in. He excelled in customer service follow ups and always follows through. It’s a pleasure every-time we work with him.

I want to thank Rodrigo and Mathias for always helping me out and able to have a smooth process buying my 2nd vehicle here . Rodrigo is able to show you any car you want to see and drive , also takes his time to show you everything about the car.

We recently bought a new X7 and the service was phenomenal. Mathias made buying the car extremely easy and provided invaluable advice. We came back the next day for a tech demo and Rodrigo killed it walking us through all of the features in the car. Thank you both for the great experience!

I had an amazing experience working with Rodrigo, the genius. From start to finish, he was extremely knowledgeable, patient, and genuinely passionate about BMWs. He took the time to explain every feature of the vehicle in a way that was easy to understand, answered all my questions without rushing, and made sure I felt completely confident before leaving. What really stood out was his professionalism and attention to detail — he didn’t just go through the basics, he made sure I knew how to get the most out of my BMW’s technology and performance. You can tell he truly cares about customer experience, not just doing his job. If you’re getting a BMW and have the chance to work with Rodrigo, you’re in great hands. Highly recommend him as a BMW Genius!

Great experience at Open Road BMW. We dropped the car off for an oil change at 7:30 am and Alex, our advisor said it would be ready around 4 PM. I mentioned we had a wake to go to so he made note for the car to be ready by 1 PM. That is certainly going above and beyond! I also really like the video of the Mechanic doing a check on the car that is sent to me. My vehicle Is six years old, but has very low mileage. I realize there are certain services that are suggested to be done for a normal six-year-old car. I appreciate the fact that Alex did not push any of these services on us, knowing the car has super low mileage. All in all, a really good experience! Thank you!

I’ve now leased two BMW M8s and a 2026 X6 M through this dealership, all with Jerry Cohen, totaling close to $500,000 in vehicles, and I couldn’t be happier. Jerry is exactly the guy you want. Straightforward, professional, knowledgeable, and genuinely easy to work with. No pressure, no games, just clean deals done the right way. Every transaction has been smooth from start to finish, and he consistently makes the process simple and enjoyable. The entire team has been great, but if you’re looking for someone you can trust long-term, Jerry is your guy. I wouldn’t go anywhere else. Highly recommend!

Igor was outstanding from start to finish. He helped me and my family purchase our BMW X3, and he made the entire process incredibly smooth and easy. From the moment we walked in, Igor was professional, patient, and completely focused on making sure we were comfortable with every step. He answered all of our questions, never rushed us, and handled all the details so efficiently that the whole experience felt effortless. If you’re looking for someone who genuinely cares about his customers and goes out of his way to deliver a stress-free car-buying experience, Igor is the person to ask for. Highly recommend.

Had an excellent experience end to end. Offers were clearly communicated. No games. The client advisors are extremely knowledgeable of not only the inventory they have on hand but historical BMWs as well. Anthony Cesare was a pleasure to work with and I would recommend him to anyone looking to buy/lease a new BMW.

I went with my friend to Open Road BMW in Edison, and we met Adeir. He was amazing. He was kind, patient, and truly cared about helping my friend find the right car. He explained everything clearly and never rushed us. You can feel that he really thinks about his customers, not just making a sale. Thank you, Adeir, for making the whole experience so easy and happy. If you visit this dealership, definitely ask for him!

I recently had a fantastic experience at BMW of Edison thanks to Molly. She was incredibly helpful, kind, and hard-working, and she made the whole car-buying process easy and enjoyable. She also went the extra mile to get me a great deal, which I truly appreciated.I also want to mention how helpful and kind Mari in the finance department was she made the paperwork portion part smooth and stress-free. Overall, I’m extremely happy with my new car and highly recommend Molly and the team at BMW of Edison!

My day began at a different dealership, where a lack of professionalism discouraged me from making any purchase. Subsequently, I visited BMW of Edison primarily to browse. Due to my previous negative experience, I approached the sales process with some hesitation. However, upon arrival, I was approached by Robert, who exhibited a high level of professionalism and demonstrated excellent salesmanship. We spent approximately three hours collaboratively selecting an appropriate vehicle and discussing payment options. I appreciate his dedication; despite possibly testing his patience, he performed exceptionally well. I can confirm that I viewed eight or nine vehicles, as I continued to tell Robert that these are cute. However, my five series ended up being gorgeous. Stop in and say hello to Robert and let him find your next “Cute” vehicle.

Truly the best experience I’ve ever had! Trust, integrity, and professionalism from Mr Adeir Ali! Thank you for your help and amazing work. Mr Thomas Lies and Adeir worked with me. I left there happy. Will definitely seek out Adeir on my next purchase

Molly at Open Road BMW Edison was phenomenal. I cannot thank you enough for your attention to detail, and all your efforts to make my particular situation happen! You were receptive to the way I needed to communicate, and my timeline, making it so easy to buy from you. The process was quick, efficient, and welcoming. Looking forward to a long lasting relationship at BMW and buying many more from you. Thank you so much!

I just bought my first BMW from Open Road BMW and I honestly couldn’t be happier. This was a big step for me and I’m so glad i had David Lutz helping me through the whole process. He was patient, straightforward, and really took the time to make sure that igot the car that was right for me. Buying a car can feel stressful, but David made it simple and enjoyable. I’m more happier with my decision than i ever imagined. Thank you, David, for not only helping me get my first BMW but also for welcoming me into the BMW Open Road family.

This is our second car purchase with Joshua and once again, he made the entire process seamless and enjoyable. From the moment we walked into the dealership, he treated us with professionalism, honesty, and genuine care. He took the time to understand exactly what we were looking for and went above and beyond to make sure we drove away completely satisfied. What we appreciate most is his consistency, he delivered the same outstanding service both times. No pressure, just straightforward information and helpful guidance every step of the way. If you’re looking for someone you can trust and who truly knows how to take care of their clients, I highly recommend Joshua Harris. We’ll definitely be back for a third car when the time comes!

Rebecca was so amazing! From the trade in of my older vehicle to the finish!!! I would recommend 10/10 customer service! She greeted me right away and was always professional and caring. Open road BMW is blessed to have such a great asset!