Finish Line Towing & Auto Repair in
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Address:8401 Excelsior Dr, Madison, WI, United States
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Rating:
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Phone:
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Methods of Payment:
- Credit cards
- Debit Cards
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Services:Towing service
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Website:
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Zip Code:53717
Working Time and Location
What clients say about Finish Line Towing & Auto Repair in Madison (WI)
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Finish Line is always fast, efficient, and friendly. Their customer service is top notch. We’ve had to use their services on more than a few occasions over the years and every time we have had a great experience. Getting your vehicle towed is obviously stressful, but Finish Line takes a lot of the worry out of the equation. I have confidence that they’ll get my vehicle where it needs to be safely. Their technicians are very down to earth, knowledgeable, and kind. Highly recommend when you’re in a pinch! Their tow services are reasonably priced, even without insurance coverage. Shout out to Keith for helping me out today, your quick arrival in the cold weather was greatly appreciated!
Dec 20, 2025 -
We have had help from Finish Line twice now! Friendly dispatch, great driver, rescued us when needed! Thank you!
Dec 09, 2025 -
Called for towing through AAA. These guys showed up promptly right on time. Super professional. 2 of my 4 cars were completely flat. They were super careful and clean with everything. 10/10 recommended, wonderful folks!
Nov 24, 2025 -
Excellent service! The crew is always fast and pleasant to work with.
Nov 20, 2025 -
Friendly dispatch, friendly driver, Steve.. knew his stuff and was quick. AND great price in comparison to the other popular place I called that hemmed and hawed.. Finish Line will be the place we call from now on.
Oct 24, 2025 -
Dalton from Finish Line Towing was awesome. He did not take forever to arrive… he was just super nice and super polite and knew what he was doing... I really appreciated his help ... I will definitely call Finish Line again in the future and recommend them to everyone!
Oct 18, 2025 -
I forgot to hang my placard, and I got towed. The fees associated with the tow were in excess of Wisconsin State Statute and predatory. I have no problem paying for my mistake but double the statute is a flagrant disregard for the law. No wonder they continue to be sued for predatory practices.
Oct 17, 2025 -
Jason with Finish Line towing met me to tow my car from Waunakee WI back to Madison and was incredibly friendly and helpful. He actually arrived earlier than the scheduled time, but kept in touch with me to let me know he was on his way and when he would be there so I could make sure I was there to meet him. Once I got to the repair shop I was having it towed to, I realized I may have given him the name of the wrong place because there are two shops on that street with similar names. When I called him to verify, I had in fact told him the wrong place but he didn't show any frustration and headed over to where I was. Having to have your car towed can be extremely stressful, but Jason really helped calm my nerves and I just really appreciate how friendly he was.
Sep 20, 2025 -
Jacob came in CLUTCH (literally, my car is a manual) to tow my car. He arrived within 40 minutes and brought my car directly to the auto repair shop I had requested. He made the situation alot easier with his friendly demeanor, and the pricing was EXTREMELY fair, cheaper than the quote I got over the phone (perhaps because the first driver they dispatched broke down, so they had to send him to take the job, causing a longer wait but it was WELL worth it). Thank you for saving my butt and THANK YOU JACOB!! for going above and beyond your call of duty, cracking jokes, making this alot less stressful than it could have been.
Aug 30, 2025 -
Josh was great! Made a bad situation better. Friendly,helpful and extremely prompt. Recommended by my mechanic, and happy they were.
Aug 02, 2025 -
Francisco was very helpful, friendly, and pretty quick & did the job carefully. 10/10 experience with this company! I will recommend any one who needs a tow to here :)
Jul 19, 2025 -
After my vehicle failed to get me to work this morning. I left it along the highway. I was unaware to get it towed AAA requires me to stay with or return to the vehicle to meet tow truck driver for photo ID. I would have been unable to walk back during working hours to meet the driver without causing some issues at work. I explained my situation to Trinity who went above and beyond and came up with a solution so I would not have to leave work to walk back to vehicle. Saving myself and driver Jay time. She is an asset to the company who can make decisions when company policy cant always be followed to the letter. Thank you to Jay and Trinity. You helped make a bad situation tolerable. Thank you and keep up the great job. Jay was very pleasant and another great asset to the Finishline crew.
Jul 18, 2025 -
I had a great experience with Michael when I needed my car towed from a parking lot to my Toyota dealership for maintenance. We booked the towing through AAA and Michael called to give me an accurate time and made the process very easy for me. Dealing with a broken vehicle is typically extremely stressful, but Michael's kind, engaging, and professional demeanor made the situation less stressful and put me at ease. I highly recommend Finish Line Towing and if I need a tow in the future, I will definitely use them again.
Jul 17, 2025 -
After being left out in the heat for 4 hours by another towing company, Finish Line Towing showed up within 20 minutes. Helpful, professional and friendly. I will always call them from now on.
Jun 12, 2025 -
Driver was friendly, speedy, a good communicator and accommodating to what I needed for a quick tow to my home after an accident. Granted, I only needed a 2 mile tow. Price was 130, in case anyone is doing comparisons.
May 02, 2025 -
Really friendly, quick, and fair/honest pricing. I would highly recommend to any of my friends or family who were in need of these services. Very impressed!!!
Mar 14, 2025 -
My tire had a metal shard in it.Super nice guy arrived literally in minutes. Unfortunately, I didn't have a tire lock key thing. Who knows where that went. So the tire couldn't be changed. He looked, I looked, still no key thing. He did put in a plug and we were good to go. He even recommended where to go for new tires. Highly recommended!
Feb 02, 2025 -
5 hundred stars!! Checked the health of my battery and installed a brand new battery in minutes-in the cold!! Klaus was very friendly and helped me understand how to practice better driving habits to benefit the life of my battery. I would highly recommend Finish Line Towing for towing and light service needs!
Jan 15, 2025 -
The tow truck driver was great. He was very knowledgeable and overall a great guy to talk to. However, the dispatch people don’t seem to actually listen to anything you say. My vehicle was parked in an underground parking lot. I told them it was parked there and the height might be an issue as my vehicle has less than a foot of clearance. I specifically told them not to bring a flat bed because it won’t fit in the parking garage. I brought it up more than once and asked if it was going to be an issue. About 10 minutes later, a flat bed shows up and he knew right away he wasn’t going to fit. We then had to get a AAA van to tow it out from underground to get it on the flatbed. YOU WILL BE CHARGED FOR THEIR MISTAKE. I was charged for their mistake since they had to send another vehicle. My insurance will be covering it but for those of you who DON’T have roadside assistance, BEWARE. Even if you tell them all the information multiple times, the dispatcher will not listen (at least for this case) and you will have to pay for the dispatchers mistake. Overall, the truck driver gets an A+++. I wish I could rate the drivers individually. He was super friendly and nice to talk to. The dispatcher gets a C-. At the end of the day, she was nice. However, if she would have listened from the beginning, we wouldn’t have been in that predicament. I don’t know what their policies exactly are but you shouldn’t have to pay for a companies mistake. Again, the driver and the service was wonderful. I would definitely use this company again even with the dispatchers mistake.
Oct 25, 2024 -
Very predatory towing company. For all your towing needs please utilize another company who isn’t predatory. They patrol lots at 7 AM on a Tuesday with 17 open spaces and tow cars. Terrible company. Mother of my children were at my home picking up my kids less than 25 minutes, the company towed their car, leaving her and my 2 kids under 4 completely stranded. The tow company was predatory in sitting there watching, She also had a sticker, Was not "parked" illegally. The review is accurate, this company is predatory and ran as such. Beware people.
Sep 11, 2024 -
Needed my car towed from Madison to eastern iowa. AAA contracted me with Finish Line. Demetrius was my driver and was OUTSTANDING. He was super professional, skilled, easy to work with, positive attitude, friendly, etc. Took this 240 round trip job on a Sunday and did it all with incredible customer service. Such a great experience.
Sep 09, 2024 -
Kiak was absolutely amazing! He was just finishing up his day at Road America when they contacted him to see if he could help me out. He was extremely helpful in getting things taken care of quickly and explained everything thoroughly to make sure there were no surprises!
Aug 19, 2024 -
I wish I could give ZERO stars. Horrific and unprofessional customer service rep with zero common sense, and a very poor attitude. Also, the attendant that serviced my vehicle did not provide good advice or service. Context: I have AAA and unfortunately finish line is one of the companies they contract with. (I will be contacting AAA to report this as well.) Background: I had a battery issue today. AAA sent Finish line towing. When the attendant arrived I specifically asked him if my battery needed to be switched out. He could not give me a definitive answer after testing the battery. Instead he said: drive around for 45 minutes, charge it up, if it turns off again—just call us back up and we will come out and then you’ll know that you need to get a new one. Sure enough later today we were out running an errand and the battery would not start, AGAIN. So instead of using AAA (which would count against my finite service calls through my membership) I called Finish Line, just like their technician told me to. I was completely calm at first thinking I wouldn’t have any issue, they would totally understand. Unfortunately after explaining my situation to the dispatcher that answered the phone she immediately with a monotone, annoyed voice said: “ma’am you just need to call AAA.” So I tried explaining myself again. Calmly I explained that if I did that it would count against my number of service calls, and I did try to avoid this earlier when their technician came out, in fact the technician suggested I call them back. She proceeded to get an attitude, spoke to be like I was a child and told me: “I already had my answer…” So I hung up, used my AAA app to request service, then I tried to call AAA directly to ask for a different company, but they were closed. Meanwhile Finish line gets the AAA service call, so they call back. I get the same woman on the line. At this point I am noticeably upset, and once again she speaks to me in the most condescending tone. She attempts to gaslight me and tell me that I was screaming at her (I absolutely did not scream at her), that I never let her finish her sentence, etc. and then she proceeds to tell me the same thing 3 to 4 more times, in the same condescending tone. So recognizing where this was going. I calmly waited for her to finish. I said, okay, I have listened to you repeat the same thing now four times. Can I speak? She tried to cut me off again by saying: no, I was not listening to her. I then cut in and said, “I have listened to you, and all I am asking is can Finish Line come back out to service my car directly (bypassing AAA), as a courtesy, since their technician said he would. She then proceeded to call me a liar and said the technician never said that. And since I won’t listen she is going to cancel the service call. l did in fact lose it at that point. Long story short—the absolute worst company to call when you are in need. I am going to contact AAA and ensure they never dispatch them to me again. And if I ever should need a towing service I would NEVER use this company.
Jun 09, 2024 -
I notified the insurance company that a tow was needed. Within a short period I was contacted by FINISH LINE TOWING that they were headed over. Kyle arrived Within minutes and he was safely on his way shortly thereafter. I would recommend FINISH LINE TOWING to anyone needing their vehicle towed. Kyle was polite, informative, courteous and punctual. I felt my vehicle was in capable hands. Patty
May 29, 2024 -
AL was very polite, friendly, knowledgeable and accommodating. Not only did he jump start my battery, he offered to check the voltage levels for me to see if I had a bad battery. My initial plan today was to go to auto zone and check the voltage in the battery in the first place but AL beat me to it. Such great service and very helpful explaining to me I might have a voltage leakage somewhere and giving me tips. Very helpful. Thank you so much AL.
Apr 26, 2024 -
From the beginning to end. Smooth transition. Had a transmission linkage issue. Daniel picked up my vehicle. Called several times to confirm. He was not only very professional, friendly your company is very reliable! I highly recommend you guys you made the experience so much less stressful on me. Thank you!
Apr 14, 2024 -
Had to have my car towed on a Saturday afternoon. They called to let me know when they would be there. Then the driver called to let me know he was on his way and was actually early. I rode in with Jim and he was great. I've worked with Finish Line before I would highly recommend!
Feb 07, 2024 -
Finish Line Towing my roadside assistance provider recommends consistently. On an icy and snowy day this week, I requested a tow around 7am to a repair shop in another city. Because of the weather, I didn't expect anyone to pick up the contract. Eric from Finish Line before 9am and said the was assigned to my tow and that he would be there in about ten minutes. He arrived within ten minutes, was very friendly, extemely helpful. He offered to winch the vehicle from our detached garage to avoid any damage from turning on the vehicle--flashing check engine light. He was able to load it onto the flatbed. This is my second experience with FLT. Similar experience last year. I would highly recommend them for professionalism and care for you vehicle.
Jan 24, 2024 -
I used this service through State Farm insurance road side assistance. The driver when he arrived was very professional and helpful. However it took 3 hours to get service. The dispatcher was very rude when I called to find out why it was taking so long. My daughter was stranded in a parking lot in a not very safe area. This was an excessive amount of time to wait. State Farm told me it would be a 15 min response time. They tried to assist and the dispatcher hung up on them! I would never recommend using this company again. The driver yes, company no.
Sep 01, 2023 -
Nicole, the dispatcher, helped me immensely with a somewhat complicated towing situation. Friendly, efficient and helpful...that's what I call EXCELLENT customer service! Thank you, Nicole! And Austin, my tow-master, was artful in making my vehicle dance onto his flatbed trailer! Finish Line Towing met AND exceeded my expectations on this service! Totally recommending you all to anyone who needs your service!
Aug 16, 2023
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