What clients say about Irwin Ford Laconia in Laconia (NH)
I just bought a new Lincoln Nautilus from Jeremy. He helped me through every step in the purchase process with expertise and patience. He spent a great deal of time helping me get to know my vehicle and how it operates.I would turn around and buy another vehicle from him at Irwin In a heartbeat!
We could not be happier with Irwin’s and Grismeily!! She helped us get into the best truck that we feel so comfortable and confident with. I highly recommend her for anything!
The process was fast and they were able to work with me to accelerate the sale. However I recommend taking a bit more time with this dealer and ensuring you review everything thoroughly. I negotiated the elimination of certain fees. When it came time to finalize purchase, I noticed the fees were still included. When I flagged this, I was told not to worry and that the fees would be ultimately removed by the finance team before filing the loan. The fees were not removed and would never have been had I not carefully re-reviewed all documents after purchase. Now that I've flagged it they are making it right; however rather than directly refunding the fees they will take a few days to cut a check to me. Not sure when it will arrive. Overall felt pretty shady. My salesperson also took my phone to set up the Ford app and, while holding the phone, wrote and posted a 5 star review on my behalf. I deleted it later. Very weird and might be why they have such good reviews. I would not purchase from them again.
Working with Keith Osowski while purchasing my Ford Explorer XLT was nothing short of exceptional. From the moment I walked through the doors, he was welcoming, professional, and ready to help. He took the time to understand my vehicle needs, answered all my questions, and made the entire process smooth and stress-free. What really stood out was the personal touch, he even went out of his way to make me a coffee exactly how I like it. That level of customer service speaks volumes. If you’re looking for someone who is knowledgeable, understanding, and genuinely cares about his customers, Keith is your guy
just picked up my new yellow bronco sport yes I know it’s yellow, but it’s awesome from the bowtie guy at Irwin motors. Simple easy process working with Seamus at Irwin’s.
A couple weeks ago Keith Osowski helped my wife lease a 2026 Ford Escape. Keith is a genuine and caring salesman that put our interests first, and helped us find a car she loved. Made the whole process easy and we will continue getting our vehicles with Keith for years to come.
We just purchased a OuterBanks Bronco. After searching Ford inventory we found what we were looking for at Irwin Ford, I made contact through their site and made an appointment to see and road test it. We were met by Grace and she demoed the vehicle and after a road test we sat down to make a deal. Grace provided excellent customer service and vehicle knowledge with our questions. We were able to work it out and took delivery the next day. The delivery and paperwork process with the business office was delayed an hour to start but we got it done. Keep in mind the Dealership has a lot going on in a small space for 2 carlines but their employees handle these constraints well.
Coming from the Auto Dealership Business for over 40 years I can appreciate the Irwin process to get things done in a small facility.
We just bought a 2020 F-150 Raptor with Nicole Richardson and couldn't be any happier, Nicole was professional, knowledgeable, and attentive to our needs. This is the 11th vehicle we have purchased with Irwin, and that in itself speaks volumes as to the quality of personnel and available inventory at your automotive group. Thank you
We had the most amazing experience purchasing a vehicle from Nicole. No pressure answered all of our questions.
Very pleasurable car purchasing experience. She is definitely a people person with a great personality.
Just got another vehicle from irwins and thank you Craig now manager gave me the bow tie guy to buy my vehicles from! Always a great time here vehicle #8 and will always come here for vehicles!
Just got my new F-350 from the bow tie guy Seamus at Irwin’s! Thanks Jimmy for the referral to work with the bow tie guy. This was a simple process all around!
We just bought a 2025 Ranger from Kevin. Super smooth and fast transaction. We're very satisfied with the service! Kevin was friendly and down to earth, very casual, I don't know how the sale would have gone if he was wearing a bowtie.... We will go see Kevin for our next vehicle! Tom & Mary
I just bought a 2026 Ford F-250 Lariat from Irwin Ford Lincoln on 59 Bisson Avenue in Laconia, NH, and it was the smoothest, most enjoyable vehicle purchase I’ve ever had.
Salesperson Nicole Richardson was outstanding – knowledgeable, patient, and genuinely enthusiastic. She listened to my needs, explained every feature of the F-250 Lariat perfectly, and made the process fun and pressure-free.
Sales Manager Zach Land sealed the deal with fair pricing, excellent trade-in value, and top-notch financing. His professionalism and leadership ensured everything was transparent and efficient.
Thanks to Nicole and Zach, I drove away thrilled in my new truck. These two go above and beyond and truly deserve recognition – a raise, bonus, whatever you’ve got – because they turn customers into lifelong fans.
Highly recommend Irwin Ford Lincoln. Ask for Nicole and know Zach has your back! 10/10 ⭐⭐⭐⭐⭐
I can’t say enough good things about Irwin Ford in Laconia, NH. From start to finish, their mechanical service has been absolutely top-notch—efficient, reliable, and clearly done with care. Every time I’ve brought my vehicle in, the team has gone above and beyond to make sure everything is handled perfectly.
My experiences there have always been excellent, but what truly stands out is the personal care I’ve received from Ed Withrow, the Service Manager. He consistently goes above and beyond to make sure my needs are met—he’s even taken the time to help me on his day off, which speaks volumes about his dedication. The mechanical service is reliable, the customer service is outstanding, and thanks to Ed’s personal touch, I always leave feeling confident and valued. Irwin Ford has earned my trust, and I wouldn’t go anywhere else.
We just bought a new Transit 250 from Irwin and took delivery yesterday. Although the price was great, communication was not. We are at least an hour away and had to come up and sign paperwork which they said would be ready before we arrived. When we arrived, we waited at least an hour and a half because nothing was ready. We scheduled delivery for yesterday and they tried to deliver the van to the wrong address. When I spoke to them to voice my frustrations I was brushed off with “things happen”. Hopefully others don’t have the same experience.
My husband and I traveled 4 hours from NY to look at a Highlander and met with Nicole Richardson a saleswoman there. Prior to meeting her she was communicating with us concerning the vehicle we were interested in and even on Thanksgiving day. She answered all our questions about the car and felt like we made the right decision to travel that far for a car we hadn’t seen. When we got on site she had the car next to the front door and warmed up for a test drive. She is very professional, knowledgeable, customer oriented and trustworthy. She made us feel comfortable and helped us out with some of my paperwork for the car I was trading in. We will recommend Nicole and your dealership for future purchases. Anyone looking for a trustworthy Sales person go see Nicole Richardson.
I dropped it off Thursday night for a morning recall fix. I was told it would take an hour. I called, no answer, so I left a message. I called back and they said that the app was down. Said I needed a battery for $440.00. I said I'm not pay that amount. Dillon said he would call by 4 to 4:30 Friday. I never got a call. I called Saturday to see how the recall was going. They said Ford does not work on cars on Saturdays. That would have been nice to know before the weekend without a car.
So I said keep it until recall is fixed. I had to wait until Monday around 2 p.m. to pick it up. When I got there, they said the power steering was not working. I said that's BS. That's not why I sent it here! You will fix it. They said I needed a battery. I said I'm not paying $440.00 for a battery and it's been here since Thursday night for 1 recall fix. I think it was the service manager who came to me and I said I'll only have to pay for the battery and they will fix the issue. I will NEVER return there. They seem have a hard time understanding time and cost and communication.
Bought my new F-150 from Grace. It was an easy and smooth process. We looked all over New England and ironically then best price was in our back yard. It was interesting to hear other dealerships tell me they couldn’t compete with Irwin’s advertised price. I highly recommend keeping an eye on Irwin’s deals.
I have bought my last two ford explorer ST models from Irwin. I love the vehicle! My experience with this most recent sale was made smooth, efficient and personal all because of Nicole in sales. She was upbeat, friendly, warm and inviting, all the things you would not expect while buying a car. I would send anyone looking for a car to Irwin, not only was the service great, but the vehicles are well priced. Go see Nicole in sales!
I ordered my new Ranger 4x4 the first week of April, 2025. Somehow I was fortunate to get connected with Steve Pouliot. Steve is an expert when it comes to Ford trucks. He gave me a very nice price reduction from the MSRP I obtained when I built my truck at the Ford website.
Steve was honest about the delivery time. He said, "Tim, it's going to be 17 weeks." Sure enough, that's how long it took, but it was worth the wait.
Be sure to have Steve help you with your financing and sign all the loan papers at the dealership. Ask Steve the best way to smoke brisket. When you buy from Steve, I'd sure appreciate it if you'd mention my name. Say, "Steve, Tim Carter, the Ask the Builder guy, said to deal with you, and you alone!" If you don't mention my name, you might not get the super deal I received from Steve.
BTW, I shopped the price Steve gave me at NUCAR in Tilton. They wouldn't budge off the MSRP. Don't waste your time going to NUCAR, in my opinion.
I had to have the driver's seat repaired after a month. The service went well. I loved the complimentary pickup/delivery option such that I didn't have to drive to/from the dealership. I could stay home and be more productive.
Thanks, IRWIN Ford for treating customers like family.
Keith was great to work with. He made sure I got exactly what I wanted with ugh making by me feel pressured. He called a few days after my purchase to make sure I was still happy with the decision and if there’s anything else I had questions on.
It was a great experience
Just got my new Ford F-250 Black Ops with none other than Mr Bow Tie Guy Seamus McNally at irwins! He sold us our last truck and now this amazing black ops!
My experience with every Irwin location has been nothing short of top notch service. We have purchased 2 with Ashley at Hyundai, and now one with Adel at Ford. Adel had everything prepared the moment we walked through the door. Great experience. Thank you!
From the first contact with Adel Mohammed the process was smooth and quick. Adel made sure everything I wanted was available in the truck i selected. He also made sure all the paperwork was complete so that when I sat down with Brian the final paperwork process was less that 10 minutes.
Adel went over everything in the truck with me, including hooking up my phone to Ford Pass and demonstrated how it all worked together.
This was by far the easiest and fastest purchase I’ve made at a dealership with no pressure to buy anything I didn’t need or want.
Looking for your next vehicle, go see Adel Mohammed!
Super easy transaction! Rich, our salesman, was honest, upfront, and communicative. Everything about the process was smooth and straightforward. They had the best prices I could find anywhere in New England. We texted and talked by phone over two days while he patiently answered all my questions about the different trucks they had in stock.
Tip: I highly recommend visiting dealers near you first so you can get familiar with reading window stickers and comparing options on your chosen vehicle before buying online. All the local dealers “warned” me that prices like this were a bait and switch tactic. Turns out they were wrong. I gave them the option of matching Irwin’s prices and they couldn’t. One wouldn’t even talk numbers until I confirmed that Irwin’s wasn’t for real. Their loss!
We drove three hours each way with a check for the exact amount we’d agreed on. This was hands down the busiest dealership I’ve ever stepped into. We waited a little while for them to finish detailing the truck, then the paperwork took just 10 minutes.
We did find two small defects in the backseat area, a scratch and a small puncture hole on the door panels, but the manager immediately offered to either fix them later or provide something else of fair value. Since coming back would be a hassle, they agreed with a handshake to send us all-weather mats instead, which we wanted anyway, and we drove off.
We’re expecting the title and mats in the next few weeks and will update this review if anything goes sideways, but so far this has been an excellent experience. No games, no surprise fees. This is how every car purchase should be. Highly recommend. Thank you
I had an absolute fantastic experience with Michelle and all of Irwin ford. From walking in the door, to driving away with my first ever brand new vehicle. I have nothing bad to say. Also I scoured the internet and every ford dealer around and Irwin was thousands ( yes that has a s on thousands) below other prices.
Thank you Michelle (sales) , Adam( finance) and Irwin ford!
Just purchased a 2024 Bronco Badlands from Irwin Ford. I previously had a 2017 F150 Lariat that I had serviced regularly @ Irwin, (Shout out to Ed & the Service crew! Top Notch 5 Star service!). My sales guy, Richard L could not have made the deal go easier or smoother! I got the $$$ for my trade and the price was right on the Bronco! I could not be happier! Thank you, Irwin Ford!
Lisa Stone was awesome getting my Ford F150 in for 30,000 miles service and oil change on short notice!! The service technician was very professional and informative. The staff overall was very welcoming and friendly. I highly recommend them for all your service needs. Thank you again Lisa, you ROCK!!
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