Priority Chrysler Dodge Jeep Ram of Salisbury in
Salisbury Township (MA)

Bought a car from them. Haven't had any problems with the people who work there. Easy to schedule work to be done on their website! They have a small waiting room with popcorn/water.

After buying my 50k truck used low mileage Hellcat my wife brought it back stating it didn't actually pass massachusetts state inspection due to the right hand wiper blade ripped, almost falling off. Oh ya the the air filter wasn't connected and it was sucking in dirty air. Now I'm talking about the next day after picking ot up. My wife went to the service manager who very rudely told her." If you wanted a new car you should have bought one. She called me crying. So I went there. Again was rude to me too. I told him he was way out of line and never talk to my wife again like that. I am a Triple Master Technician who had my own business for 30 years. So I talked to Paul the owner he knew who i was. I want feedback from you Paul..not just one of your puppets. What did you do about it? Ya got my number. I realize the mechanic didn't have alot of experience and most likely got fired.And the Service manager was most likely overworked that day. My biggest question is who the shop Forman was,who's supposed to check every Mechanics work the day my hellcat left that building.. It's really his fault in my mind? Did he pay a price for that? It's his responsibility to make sure techs get trained properly. I've have trained countless techs how to do there jobs. Your Supposed star rating across the board at high numbers is mostly based on Google.com . Any one who works for you or family members can pretend to be a happy customer. I truly hope you fixed it by now And yes the Salesmen aren't your problem. If you csnt find the correct Shop Forman. I'll do it and twist it in the right direction.

This is one of the most backwards dealerships. The sales associate lied to me many times. He acted friendly and told me my car would get fixed. He even said they would set up an Uber for me on my return ride home which they didn't and the response from another associate was "I'm sorry he said that I will have to speak to him about that" The sales manager was telling me at length how there's a lack of communication in the company and how the boss comes in and yells at him in front of customers. Every time I called to figure out what was going on after the sales associate Harry gave me" update" whatever he was telling me would end up not being true. The people I was trying to get real answers from would audibly sigh and say something like, "Oh, yeah I know..." as if to say that they know this guy is unreliable. I don't know if this guy is the owners son or what but it was a very strange thing to see. Also the service manager Sam gave me the runaround so many times and I ended up spending $200 in Ubers that I really didn't need to. The lack of customer service was palpable. I live an hour away and I dropped my car off and then had to order a $45 Uber back home (which Harry had said would be provided) only for Sam to call me back 20 minutes later and say, "So, we can't fix your car because we don't specialize in Ford and we're going to send it to the dealership but they can't see the car until next Tuesday (1 week)". I said to him, "How did you not know that? How did you not know that you don't specialize in Ford and that there was a possibility you might have to send it to the dealer? You didn't even give me the option to wait. I would have waited and saved myself $200 in Uber fees (which accumulated over the week)". I couldn't justify spending another $45 immediately after spending $45 to get all the way back home. I wasn't going to let Sam's disregard for the customer cost me $90 right then and there. So they never fixed the car even after saying they would and when I say they it doesn't matter whether it's the sales associate or anyone else, they said they would. And in the end they ended up costing me $200 unnecessarily. I think none of it would have really been that big of a deal if they were just honest with me instead of lying and saying that they were going to do all these things that they never actually ended up doing. aAso the lack of consideration for the customer and the lack of knowledge: you would think the service manager knows whether they specialize in electric Ford vehicles are not. It makes you wonder how some people get their jobs especially when they're dealing with large amounts of other people's money.

if you own a warranty through them, they will scam you out of your money. the diamond warranty was set up for a car bought through them directly and when it came to repairs that were covered under the diamond warranty, they will make you pay for it even when the warranty explicitly covered it. once this was brought to the attention of Jim and Colin Quinlin (the sales associates) they admitted the warranty was correct and the services should have been covered under the warranty. however, since then, it has been radio silence and active ignoring. since this matter cannot be solved at their hands, the state district general attorney has been notified along with the fraud department. i’m writing this in regards to a family member who has been pushed to the side and ignored due to their mistake. so, if you’re looking for a great team and dealership to buy a car from that will handle any questions and concerns you have, go anywhere else. Hi Paul, appreciate your nasty and untruthful response. if you read my review thoroughly, you’d notice i wrote that i was writing this on behalf of a family member who you’ve been ignoring since March 2025, meaning it wouldn’t be me leaving you phone calls, although it doesn’t surprise me to hear you have multiple clients calling leaving vile voicemails after seeing first hand how you deal with clients you’ve wronged. i’m glad to hear you’re working on the issue, however, that is the same exact response i’ve heard from former employees since the issue began, again, in march 2025. so if you’re working on it, why has every email, text, phone call, and voice mail been heavily ignored with no progress updates? no corrections? not a single apology for how your company messed up resulting in a diamond warranty owner paying hundreds of dollars that should have been covered by paying a 100 dollar deductible. the mechanics working in your shop are some of the most amazing and kind people that my family has worked with, it’s a shame to see that you and your sales associates cannot learn from them. i hope that you can correct your mistake soon with some sort of accountability and fix the issue at hand so that any future customers don’t have to go through what happened here again.

Shoutout to Alex at Priority Jeep — absolutely top-tier service. He’s friendly, knowledgeable, and makes the whole process easy and stress-free. Clear communication, honest advice, and great follow-through. If you’re going to Priority Jeep, ask for Alex. He’s the reason I’ll be back.

We recently purchased an SUV from Priority of Salisbury and had the absolute pleasure of working with Kendall Pvirre. From start to finish, it was a great experience—which says a lot, because most of the time you leave a car dealership feeling annoyed and frustrated by wasted time and pricing runarounds. That was absolutely not the case with Priority or Kendall. I came in with a realistic offer and received a prompt, fair counter even before visiting the dealership. Once I arrived, everything was straightforward and efficient. The team made it their mission to provide superior customer service and finalize the sale with ease. Kendall is a true professional with a great personality that immediately puts you at ease during a major purchase decision. I highly recommend Priority of Salisbury, and if you go, be sure to ask for Kendall.

Great experience at Priority CDJR! Friendly staff, smooth process, and excellent customer service. Alex is fantastic—friendly, knowledgeable, and genuinely helpful. Made the whole process quick and stress-free. Highly recommend!

Had an awesome experience at Priority! Alex was the absolute best, friendly, patient, and super easy to talk to. They made the whole process feel stress-free and actually enjoyable. If you stop by, definitely ask for Alex. You’ll be in great hands!

I just went in for an oil change … I had no intention of selling my Ram and then I met Kendall… enthusiastic as hell about the product and as I was leaving asked her to put some numbers together for me… Again I didn’t want to sell my truck … the numbers were good and she made them better … I couldn’t resist. She’s a very low pressure salesperson and super efficient. I recommend her and the dealership very highly!

I would like to thank Colin, Harry, Paul, Alex and Matt for all they did to make my experience at Priority one of excellence. I purchased a 2018 RAM Big Horn about 3 weeks ago. The pricing was fair, the minor work they did to ready the truck for me was done well and promptly and the referral to an excellent company to provide a spray-on bedliner topped it all off. I procured competitive financing through the dealership, making it a mostly one-stop shopping experience. Thank you, Priority Chrysler Dodge Jeep Ram (emphasis on Ram!) for the attention to detail. I greatly appreciate you all. Ernest M. Cartier Creveling

So I called and Got Jimmy on the phone I gave him my name and number and was very respectful and he asked me to come in and bring my trade. I drove from Wilmington ( again had my cell number) I get there ask for him and he makes me wait about 20 minutes also annoying. Finally he gets the key and a plate then tells me to go out for a ride with another guy. By this time I am in for over an hour of my time. We get outside and the kid says we can drive it but of course they took a deposit this am. Total bait & switch obnoxious and know it all claims it wasn’t intentional but did not tell me himself. Classic bait and switch by the General manager Jimmy. STAY AWAY if this is how the GM acts then I can only imagine how the rest of the staff behaves!

I’m writing this review for a couple great experiences at Priority Dodge of Salisbury MA. First was the purchase of 2020 Dodge Ram 1500 about a year and half ago. Salesman was great, great experience. The second experience was with Sam and the service department. Sam worked with me through a very challenging transmission issue. As much as it seemed frustrating to me, Sam broke it down and explained everything. Most notably, Sam got the truck fixed right and helped out big with warranty issues. Very much appreciate the people over at Priority. Highly recommend this dealership to all prospective customers. Thanks everyone.

I called several dealerships to help my niece with leasing a new Jeep Wrangler. I work in the field, I wanted assistance with numbers and features /trim level etc. Dominique was transparent, quick and so easy to work with! He gave me the best consumer service , hands down! And I have very high expectations. I would recommend everyone to ask for him!

Bought a 2022 Honda Pilot from here. These guys (especially Brian) did an awesome job walking me through the purchase process for an out of state transaction. They even washed the car and topped it off with gas when they delivered it to me an hour away! Would highly recommend.

Bought my car here, Bryan ws very helpful, easy to speak with and very responsive. I am so happy with my purchase and really appreciate his time to assist us in our purchase!

I received a letter in the mail that seemed too good to be true and figured I would call to see if it was legit. They asked me to go into the dealership and it was a huge waste of time. I wanted to post this so no one else falls for their sales tactics like I did. Edit 9/2/25 As you can see from the comment by the dealership saying I lack transparency, they didn’t even leave a name to contact. This dealership was not busy at all and not professional in their demeanor or attire. I had very low expectations for this dealership and they couldn’t even meet those.

The staff at Priority was fantastic to work with. Got me in a brand new Willy’s 4xe and she is pretty awesome. Big shout out to Kendall, went back a week after having my jeep so she could go over everything with me went with a list of questions and she answered everything if your looking to get into a new car and need a dealership I would definitely go check out Priority!

This was our first time dealing with Priority Jeep. They are true to their word and made the experience of buying a new vehicle a pleasurable one. Harry, Paul and Colin are all great people, who were very accommodating, and super easy to deal. Glad we made our purchase with them.

Brought my jeep in for warranty work for the typical corrosion issues was told jeep covered replacement parts 4 doors hinges and hood brought it back to them twice to repair it correctly and I still have issues to repair on my own parts were not replaced only repaired

Had a great experience at Priority Jeep. Dominic was really helpful and very easy to talk to. He listened and took into consideration everything that i needed to have to get into a "new to me" car. When I picked up the car he showed me all the functions and explained how everything worked and even connected mine and my daughters phones, her apple and my android. It was a very quick and easy transaction and I'm glad I stopped there. Thanks Dominic and the whole Priority Jeep team!! I'm loving the Jeep Compass!!!

Dropped my car off for an alignment and was told it would take about an hour to an hour and a half. I was called 1 hour later and told they couldn’t do the alignment as my car needed 2 new outer tie rods. Once I arrived at service center to pick up my car, I got in, and the entire inside of my drivers door and center of my steering wheel was covered in black grease. My boyfriend is a master mechanic and assessed my car to which resulted in not needing tie rods. He also explained that it is unacceptable to leave a customers car dirtier than how it was dropped off. Luckily they didn’t charge me for the wasted trip, but very disappointed that they didn’t care to clean up their mess.

Matt made the leasing process fun & stress less. I would highly recommend Matt & the staff to all. This was the easiest & most upfront experience. I have been coming to Priority for routine services on my Jeep for years due to their convenient appointments & stellar staff. Shop here you will not regret it.

Kendall was awesome. Best sales woman I’ve worked with. Really did their best to get me into a car I like. Other than that the they said they would fix the curb rash and scratches on the car. Their “fix” was to put some black paint over the rash and literally didn’t touch any of the paint or scratches. Extremely let down as they even asked for an extra day to get the truck ready for me. Also don’t think they even detailed it before giving it to me. ?

Very easy purhase, no stress highly reccommend ,,deff see kendal, very easy to work with . I had other dealerships make me walk out,,but not here. Brought vehicle in for issues they got it right in was able to find the issue,,scheduled it to come in and be fixed, understandable being understaffed , they did explain what they found, Bringing it in quicker than i thought i would. Will update again after aug 23 , when i get vehicle fixed. Update,,ended up buying a new vehicle, they really made it work for me with no headaches. Thank you for your help with my issues,,

Colin and the team were nothing but professional. They made the process of trading my car and buying my new truck a breeze. My family has been buying vehicles from Priority for years and the attention to detail and care they provide is exceptional. I have no doubt my family and I will continue to buy vehicles from them in the future.

Purchased my RAM 1500 with Salesman Harry. He worked diligently and patiently while I private sold my vehicle the weeks leading up to purchase. Everyone involved was professional, relaxed and happy to assist however they could. Never at any point did I feel pressured by sales, or misled by finance which was refreshing. Straight shooters. The vehicle was delivered to me as agreed with a new windshield, tires & bumper repaint. Jason from Service was extremely helpful in the process despite being short staffed - he made it happen. Excellent job guys will definitely be seeing you and sending friends & family your way. THANK YOU!

Purchased a truck from here a few years ago and brought it in for a factory recall today. Was told after completing the recall that they could not properly reassemble my headliner and couldn’t not give me an accurate time or expectation for a remedy. Was yelled at and hung up on by both Jason, the service manager, and Paul, the owner. Last thing the owner said to me before hanging up was “Your truck is in the yard as is with the keys in it. Come and get it” after telling me earlier it couldn’t be driven as the headliner was an obstruction to the driver. Awaiting a response from corporate dodge now while my truck sits unlocked in their yard and not properly reassembled as I have been left with no other options. Who knows if the recall was even fixed… still showing as an open recall in the database. If I could give negative stars I would. Just updated with pictures after the first rain since this incident. My entire vehicle is soaking wet on the inside.