I've just spent the last hour reading reviews from the various salvage yards in the area and am impressed by the number of good reviews that Atlantic Auto Salvage receives. However, I am even more impressed with the owners response to the poor reviews. For example, one recent bad review came in where the customer said that they had a terrible experience and went even a bit further to say that they were racially profiled. Okay- that kind of thing happens. Right? After all, we are in the deep south. It's not totally inconceivable that one could be racially profiled. And after having spent some 20 years in the area for over 20 years, it should be said that that bias doesnt just flow in one direction. Even in this day and age. But, then again, people with an axe to grind will pull the race card or any other card that they have in order to hurt the business. Isnt that the specific purpose of the poor review? To hurt the businezz. And when one feels the compulsion to write a bad review and especially when they feel like they cannot provide enough plausible substance to their story they will pull out all the stops albeit race, gender, sexual orientation, religion, etc. Nothing is off limits. But whether this happened or not is not really important. What is important is the response to the review. I wad told years ago that businesses can hurt themselves by responding to bad reviews and that might be true in some circumstances. But this response was next level. He took the "are you sure that you are reviewing the right place" - "I've talked to everyone here and nobody can remember anything even similar to this event even happening" road. Address the concern, provide just a touch of empathy and then deny, deny deny! Top it off with hope you have a blessed day and may the sun always shine on you and you have the recipe for an EXPERT LEVEL bad review response. BRAVO! That particular bad review was even well written which could add a certain amount of validy for some readers but for me, in the end, I just felt bad for the owner. Honest or not - well played sir, well played indeed.