Rebecca, my sales specialist at Open Road was amazing. She listened and answered any of my questions honestly and put my needs fists. It’s not every day that happens at a car dealership. Her service was impeccable from start to finish. I had a great experience with Rebecca and Open Road.
I have always gone to open road bmw for my I4 and the service has never disappointed. I have dealt with Gina at the service center multiple times and she is a gem to deal with. Very knowledgeable and friendly. Service is also efficient and effective. Price is what you would expect to pay for a BMW.
I purchased my BMW X7 in November 2025, and as of February 2026, I still have not received my registration. My temporary tags expired on December 27, 2025. According to the DMV, temporary tags cannot be reissued once they expire. Despite this, my salesperson advised me to “just get new ones,” which is not legally possible.
Since the purchase, I have called and left voicemails for management at least five separate times, all of which are documented in my call log. I have not received a single return call. After speaking with the front desk for assistance, my salesperson, Anthony, sent a text message stating that the registration had not yet come in and that he was checking on it. Weeks later, I was informed that I needed to go to the DMV to obtain an odometer reading. This required taking time away from work and arranging care for my children. I complied promptly.
It has now been several additional weeks with no resolution and no proactive communication. I have continued to request updates and, once again, have received no response from management.
This experience has been extremely frustrating and disappointing. The lack of follow-up, accountability, and communication is unacceptable. Once the sale was completed, the level of customer service appears to have ceased. I have retained documentation of all calls and text messages regarding this matter.
Alissandra was fantastic!! I just purchased my first BMW, an X3 M40i, and couldn’t be happier with the experience. She was polite, extremely knowledgeable, and very straightforward with no games. I never felt rushed or pressured, and she made the entire process easy and stress-free. She always answered my texts and calls, which made me feel confident in my decision. Luke was also a huge help, taking the time to explain the technical features of the car and even answering additional questions over the phone after my purchase. Overall, everyone I worked with was professional, attentive, and genuinely kind. Such a smooth and positive experience.
I can confidently say that Adeir is hands down the best dealer I’ve ever worked with. From start to finish, the experience was nothing short of exceptional. He helped me get into a BMW M3 Competition at a good deal — better than any other dealer I spoke with — and was completely transparent throughout the entire process. What truly separates Adeir from everyone else is his character and understanding. After I explained my previous situation with another dealer, he didn’t pressure me at all and didn’t even ask for a deposit. Despite that, he still held the car for me, which showed a level of trust and professionalism you rarely see in this industry. That alone speaks volumes about who he is and how he treats his customers. Communication was clear, honest, and consistent. Every question I had was answered, every concern was addressed, and there were no surprises — just straightforward, respectful service. He made the whole process smooth and stress-free, which is exactly what buying a car should feel like. If you’re in the market for a vehicle — especially something special like an M3 — do yourself a favor and go to Adeir. He goes above and beyond, treats you like a real person instead of a transaction, and delivers results. I couldn’t be happier with my purchase and will absolutely be recommending him to friends and family
Molly was a great sales person, made sure I didn’t leave unsatisfied & exceeded all my expectations, Juan & Mike gave great tutorials on how to use my new car& I’m absolutely in LOVE with it, thank you so much, would 1000% recommend them all <3
BMW of Edison was fantastic in helping my son purchase a used vehicle. Our sales person Adeir treated him with kindness and respect and the entire team went above and beyond not only in the sale but in making sure he was happy and able to secure insurance for his new car. Thank you for all your help and you will definitely see us again when the time for a new car comes!!!
I had an amazing, completely unstressful car-buying experience at Open Road BMW. Our salesperson, Alissandra, was sincere, patient, and extremely knowledgeable. She truly made the process enjoyable and worked closely with us to find the perfect car for my mother. She made sure all of my mother’s preferences were met, including the exact color combination she wanted, and helped us work out a great deal.
Juan, our BMW Genius, was also fantastic. He walked us through the car step by step and thoroughly explained all of the features and functions. Even though there’s definitely a learning curve with everything the car offers, Juan took his time, helped set up many preferences, and even created shortcuts to make things easier for my mother.
Overall, this was a very positive and refreshing experience—completely different from past car-buying experiences. I highly recommend working with Alissandra and Juan if you’re looking to purchase a new car at Open Road BMW.
I had a great experience working with Addie Ali in the BMW sales department. He was extremely professional, knowledgeable, and patient throughout the entire process. Addie took the time to understand my needs, explained all the options clearly, and never made me feel pressured. The whole experience was smooth and transparent. I truly appreciate his honesty and dedication, and I would highly recommend him to anyone looking to buy a BMW.
Found my dream truck and they were located about a hour and half drive out . I got to work with Molly an amazing sales rep. She made the whole process easy for me and I didn’t have to deal with much when I finally made it in . Just sign the papers and go . We were able to negotiate and make a deal over the phone . No gimmicks no short cuts no haggling . 1000 % recommend getting a vehicle from Open road BMW! Mollys great!
Mike was great on delivery! He was the best ever. He was very nice and knowledgeable. Molly was one of the BEST salespersons I’ve ever encountered. She answered all of my questions and concerns. Also, the finance young lady, I believe her name is Bria, she was absolutely on point and knowledgeable. Thank you Open Road for giving me a phenomenal team. I’m extremely satisfied with my purchase.
I had an excellent experience at BMW of Edison, thanks to Mike the Genius — truly a genius. I was having a few issues with my X7 and he took the time to walk me through everything, explain what was going on in a way that actually made sense, and make sure nothing was overlooked. He, along with the rest of the staff, were patient, knowledgeable, and genuinely cared about getting things right. It’s rare to find someone who combines technical expertise with great customer service. Highly recommend asking for Mike if you’re there!
Adeir, my salesperson, was super helpful from start to finish. He took the time to show me the car in detail and worked with his manager, Jamal, to get me a great deal. They were both extremely attentive, professional, and genuinely kind throughout the entire process. I never felt rushed or pressured. I’m beyond happy with my beautiful BMW X5 especially in my preferred color combination. Also can’t forget Luke for having my car ready and making the delivery seamless! Such a smooth and positive experience. Highly recommend working with them!
My husband and I went to test drive the x3, x5 and x7, our Genius specialist, Rodrigo really helped us envision our day to day lives in each car that we test drove. He talked about performance, longevity and comfort. He was honest and shared his opinions on each car, and explained the trim and cut. He was very knowledgeable, humble and kind. He answered all of our questions, he's awesome and we loved working with him.
Mathias our salesman, was another Gem. He was honest, to the point and direct with his offer. No games and no gimmicks. He patiently answered all of our questions and helped us navigate our trade in. He excelled in customer service follow ups and always follows through. It’s a pleasure every-time we work with him.
I want to thank Rodrigo and Mathias for always helping me out and able to have a smooth process buying my 2nd vehicle here . Rodrigo is able to show you any car you want to see and drive , also takes his time to show you everything about the car.
We recently bought a new X7 and the service was phenomenal. Mathias made buying the car extremely easy and provided invaluable advice. We came back the next day for a tech demo and Rodrigo killed it walking us through all of the features in the car. Thank you both for the great experience!
I had an amazing experience working with Rodrigo, the genius. From start to finish, he was extremely knowledgeable, patient, and genuinely passionate about BMWs. He took the time to explain every feature of the vehicle in a way that was easy to understand, answered all my questions without rushing, and made sure I felt completely confident before leaving.
What really stood out was his professionalism and attention to detail — he didn’t just go through the basics, he made sure I knew how to get the most out of my BMW’s technology and performance. You can tell he truly cares about customer experience, not just doing his job.
If you’re getting a BMW and have the chance to work with Rodrigo, you’re in great hands. Highly recommend him as a BMW Genius!
Buying a car has always felt like entering a boxing ring (lol) Never knowing who you will be dealing with and how or what the tone will look like when negotiating a purchase. My mother and I walked into the showroom and Rebecca immediately approached us with a welcoming energy. She listened, aligned, and gave many options to what I was looking for. We test drove 2 vehicles and left feeling zero pressure. I texted with Rebecca over the next couple of days as we narrowed down some options and she even sent through offer quotes based on what I was leaning towards. The transparency alone made me feel confident in purchasing a vehicle from BMW Edison! Long story short, the day I arrived to buy the car I had THOUGHT I wanted, I found out it had just been sold. Rebecca saw my disappointment but didn’t let it discourage her. She worked the next couple of hours with us locating the car I ACTUALLY wanted. They had someone go get it from another bmw location that was not close by and I was able to drive it home that night. She went above and beyond and her team supported her throughout the difficult process which makes them stand out as a dealership. They also made sure all the paperwork was ready to be signed so I only spent a total of maybe 10min in the finance office. It was a long day for all of us but the result totally made up for that! If the car I purchased had already been at the dealerships lot, I am confident the process would have been extremely quick which also means they respect your time. Great experience, THANK YOU REBECCA!
Great experience at Open Road BMW. We dropped the car off for an oil change at 7:30 am and Alex, our advisor said it would be ready around 4 PM. I mentioned we had a wake to go to so he made note for the car to be ready by 1 PM. That is certainly going above and beyond! I also really like the video of the Mechanic doing a check on the car that is sent to me. My vehicle Is six years old, but has very low mileage. I realize there are certain services that are suggested to be done for a normal six-year-old car. I appreciate the fact that Alex did not push any of these services on us, knowing the car has super low mileage. All in all, a really good experience! Thank you!
Igor was outstanding from start to finish. He helped me and my family purchase our BMW X3, and he made the entire process incredibly smooth and easy. From the moment we walked in, Igor was professional, patient, and completely focused on making sure we were comfortable with every step. He answered all of our questions, never rushed us, and handled all the details so efficiently that the whole experience felt effortless.
If you’re looking for someone who genuinely cares about his customers and goes out of his way to deliver a stress-free car-buying experience, Igor is the person to ask for. Highly recommend.
Had an excellent experience end to end. Offers were clearly communicated. No games. The client advisors are extremely knowledgeable of not only the inventory they have on hand but historical BMWs as well. Anthony Cesare was a pleasure to work with and I would recommend him to anyone looking to buy/lease a new BMW.
I went with my friend to Open Road BMW in Edison, and we met Adeir. He was amazing. He was kind, patient, and truly cared about helping my friend find the right car. He explained everything clearly and never rushed us. You can feel that he really thinks about his customers, not just making a sale. Thank you, Adeir, for making the whole experience so easy and happy. If you visit this dealership, definitely ask for him!
I was there to pick up my daughter's BMW that was in for a tire/rim change - I didn't expect to be treated with kind effort - let's just say I have Old Skool comments from decades ago in my head, when I was searching for my own BMW to lease - but from the moment I walked in, to the moment I drove out of the Service bay, I was treated as if I had the fanciest car there. I've never stepped inside a dealership that felt like Santa's Workshop on Christmas Eve, and that's how I felt, in awe, and also confused. But the service staff brought my anxiety down, almost held my hand, and I appreciate that.
I recently had a fantastic experience at BMW of Edison thanks to Molly. She was incredibly helpful, kind, and hard-working, and she made the whole car-buying process easy and enjoyable. She also went the extra mile to get me a great deal, which I truly appreciated.I also want to mention how helpful and kind Mari in the finance department was she made the paperwork portion part smooth and stress-free. Overall, I’m extremely happy with my new car and highly recommend Molly and the team at BMW of Edison!
I was thoroughly impressed with the out standing service and support i received during my purchase experience.
My sales consultant * Adier Ali** was truly amazing. His approach was highly professional. Honest, and humble.
Most importantly Adier possesses deep,credible knowledge of the BMW products line. I placed my full trust in his guidance and he delivered an experience of genuine greatness. Thank you Adier for making this a seamless and successful purchase.
My day began at a different dealership, where a lack of professionalism discouraged me from making any purchase. Subsequently, I visited BMW of Edison primarily to browse. Due to my previous negative experience, I approached the sales process with some hesitation. However, upon arrival, I was approached by Robert, who exhibited a high level of professionalism and demonstrated excellent salesmanship. We spent approximately three hours collaboratively selecting an appropriate vehicle and discussing payment options. I appreciate his dedication; despite possibly testing his patience, he performed exceptionally well. I can confirm that I viewed eight or nine vehicles, as I continued to tell Robert that these are cute. However, my five series ended up being gorgeous. Stop in and say hello to Robert and let him find your next “Cute” vehicle.
Truly the best experience I’ve ever had! Trust, integrity, and professionalism from Mr Adeir Ali! Thank you for your help and amazing work. Mr Thomas Lies and Adeir worked with me. I left there happy. Will definitely seek out Adeir on my next purchase
Molly at Open Road BMW Edison was phenomenal. I cannot thank you enough for your attention to detail, and all your efforts to make my particular situation happen! You were receptive to the way I needed to communicate, and my timeline, making it so easy to buy from you. The process was quick, efficient, and welcoming. Looking forward to a long lasting relationship at BMW and buying many more from you. Thank you so much!
I just bought my first BMW from Open Road BMW and I honestly couldn’t be happier. This was a big step for me and I’m so glad i had David Lutz helping me through the whole process. He was patient, straightforward, and really took the time to make sure that igot the car that was right for me. Buying a car can feel stressful, but David made it simple and enjoyable. I’m more happier with my decision than i ever imagined. Thank you, David, for not only helping me get my first BMW but also for welcoming me into the BMW Open Road family.
This is our second car purchase with Joshua and once again, he made the entire process seamless and enjoyable. From the moment we walked into the dealership, he treated us with professionalism, honesty, and genuine care. He took the time to understand exactly what we were looking for and went above and beyond to make sure we drove away completely satisfied.
What we appreciate most is his consistency, he delivered the same outstanding service both times. No pressure, just straightforward information and helpful guidance every step of the way.
If you’re looking for someone you can trust and who truly knows how to take care of their clients, I highly recommend Joshua Harris. We’ll definitely be back for a third car when the time comes!
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